NEW YORK, July 7 /PRNewswire/ -- DDB Remedy Sydney picked up the Best of Show at the 2008 IPA Best Of Health Awards in London for their "Little Fella" TV campaign raising awareness and understanding of Erectile Dysfunction amongst Australian men.
The IPA Best of Health Awards celebrates the best creativity in healthcare advertising, a sector which encompasses the promotion of brands to both healthcare professionals and consumers. The "Little Fella" campaign (http://www.littlefella.com.au/), which was shortlisted at this year's Cannes Lions show, stood out amongst some of the best work in the international healthcare arena at the IPA awards show.
From 328 entries in this year's competition and for their first year of entering work in this show, DDB Remedy picked up seven awards, including:
-- Remicade Crohns won the Healthcare Professional, Press Campaign category aimed at specialist doctors.
-- Silvers and Bronzes were also picked up for DDB Remedy campaigns for Glaucoma Australia and the AHMF Herpes Awareness Campaign.
-- The Remicade Crohns Campaign won a special award for Best Use of Photography.
Dr John Bertolini, Managing Director, DDB Remedy, commented: "We are delighted that that we are producing work which is being recognized at an international level. The "Little Fella" campaign is a campaign we are incredibly proud of and a proof point of the determination and focus we have in becoming a leading healthcare agency."
Mark Goldstone, President of DDB Health Worldwide said: "Once again I'm pleased to see DDB's creativity recognized at the prestigious IPA Best of Health Awards. Great work doesn't happen by accident and much effort from our creative and planning teams together with our clients went into creating these business driving ideas. As we continue to say, "Better Ideas, Better Results."
Launched on behalf of the non-for-profit organi
|SOURCE DDB Remedy Sydney|
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