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Cybex International Launches New Design Customization Program
Date:11/21/2013

capabilities to work in helping buyers take advantage of the most beautiful aesthetics at our disposal to create choice that, at the end of the day, creates a complete user experience.”

To Harnapp’s point, Cybex benchmarked such high-end auto brands as Audi, BMW, Ferrari, Lexus, Mercedes, and Porsche in developing the Design Studio color palette.

There are a dozen color choices for frames, including Quartz White, Cayenne Red, Graphite Black, Silicon Silver, and more. Upholstery is available in 20 colors, such as Lava Rock (black), Gaucho (saddle), Kona (teak), and several two-tone choices, like Caspian/Mayan (black and tan).

“Advances in manufacturing have always been a differentiator for us,” notes John Champa, General Manager at the Cybex Owatonna, Minnesota manufacturing facility. “In this case, those capabilities allow us to build customized, built-to-order products and still maintain the industry’s best production lead time.”

The overall objective, adds Harnapp, is to give buyers the opportunity to customize Cybex equipment using their own vision. “We believe that all customers have a desire to exude excellence and many want the personality of their brand to shine through,” he says. “We believe Design Studio and the tools that we are launching around it will allow every customer to do that. Whether you’re looking to create a premium environment or to bring your brand to life, Cybex gives you the ability to make every piece of Cybex equipment your own.”

To learn more, and download the free Cybex Customization Guide, visit http://www.cybexintl.com/solutions/design/studio/

ABOUT CYBEX INTERNATIONAL
Cybex International, Inc. is a leading manufacturer
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