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CustomerCentric Selling and Kadient Announce Joint Event in Boston to Launch Strategic Partnership for Sales Enablement and Improvement

CustomerCentric Selling® and Kadient Present a “Creating Killer Sales Playbooks” Workshop in Boston on March 2nd

Atlanta, GA (PRWEB) February 9, 2010 -- CustomerCentric Selling® (CCS), a proven methodology for improving revenue growth and sales performance, and Kadient, the leading provider of CRM-based Sales Playbooks, today announced a strategic partnership that will provide sales enablement strategies to support the CustomerCentric Selling® methodology.

To kickoff the partnership, CustomerCentric Selling® and Kadient are hosting a one-day workshop, “Creating Killer Sales Playbooks”, in Boston on March 2. The workshop is designed to share the strategies that successful companies are using to drive sales, as well as offer ways to increase revenue and marketing effectiveness through interactive sales playbooks. The workshop will be led by CustomerCentric Selling® Co-founder & Co-author John Holland, and Richard Berkman, VP of Sales Enablement Strategy for Kadient.    

“A partnership between CustomerCentric Selling® and Kadient is such a clear win for both companies. Kadient’s sales playbooks are proven to be a powerful delivery vehicle for sales process and skills that will help to consistently reinforce the great work that John and his colleagues do to set sales organizations up to succeed,” said Rich Berkman, Vice President of Sales Enablement Strategies, Kadient.

John Holland, CustomerCentric Selling® Co-founder & Co-author states, “We’re very excited about this partnership with Kadient and the potential it offers our clients. Having Kadient’s sales enablement playbooks blended with our methodology will produce greater results and ultimately, sales success.”

To register for the “Creating Killer Sales Playbooks Workshop” on March 2, please visit this page:

About CustomerCentric Selling®
CustomerCentric Selling® (CCS) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

Major global organizations such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS worldwide. CustomerCentric Selling® was named Top Sales Training Methodology Company for 2009 by Training Industry and made Selling Power’s Top 10 Sales Process Companies list in the Sales 2.0 section of their June 2009 issue. For additional information, visit, or contact Jill Clark at

About Kadient
Kadient helps companies improve sales performance by arming their salespeople with the content, messages, and strategies proven to win at every stage of the customer’s buying cycle. Kadient is the only on-demand sales enablement platform that embeds situation-specific Sales Playbooks in a CRM system. The result is shorter sales cycles, faster ramp up, and increased sales productivity. To discover what Kadient can do for your sales organization, go to

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CustomerCentric Selling and Kadient Announce Joint Event in Boston to Launch Strategic Partnership for Sales Enablement and Improvement 
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