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CustomerCentric Selling Helps BCC Software Dramatically Boost Sales Performance and Produce Record Results
Date:2/22/2010

BCC Software Successfully Adopts the CustomerCentric Selling® Methodology, Increasing New Software Sales by 60 Percent

Atlanta, GA (PRWEB) February 22, 2010 -- CustomerCentric Selling® (CCS), a proven methodology for predictably improving revenue growth and sales performance, today announced that BCC Software, a mailing industry leader for over 30 years in providing products and services for all varieties of professional mailers, has seen tremendous success with the CustomerCentric Selling® sales methodology, boosting new software sales by over 60 percent and increasing headcount by over 30 percent.

Corey Smith, VP of Sales for BCC Software, states, “CustomerCentric Selling® (CCS) has helped enable BCC Software to formalize a process that is specific to helping customers and prospects achieve their GPN (goals, problems, needs) while increasing overall customer satisfaction, value, retention, and implementation success. CCS has also provided a platform for unprecedented growth in an economy that is at its lowest point in years, if not in history.”

For years, BCC Software enjoyed remarkable levels of customer satisfaction and retention while offering a base product widely perceived to have significant “up market” potential. But these factors alone were not enough to help the company successfully gain share against recognized top-tier industry competitors. In particular, Corey Smith, VP of Sales, and Jim Mann, Senior VP, realized that BCC’s limited forecasting and sales methodologies were inhibiting the company from realizing the true potential of its proven assets. Having already been through three other sales training programs in the past that failed to help, Corey trusted CustomerCentric Selling® to address their sales challenges, stating, “CCS is by far the most effective (sales process methodology) and has provided greater r
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