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Customer Experience Management Market to Reach $6.61 Billion by 2017 at a CAGR of 19.8% - New Report by MarketsandMarkets
Date:7/19/2013

tomers to accomplish market growth while unhappy customers defect brand names and negatively impact business. A company that proactively plans for future growth should invest today to understand its customer experiences. CEM, with the ability to collect VOC and measure and report customer experience data, fills this gap effectively.

The global customer experience management market is expected to grow from $2.68 billion in 2012 to $6.61 billion by 2017, at an estimated CAGR of 19.8% between 2012 and 2017.

North America holds the largest share; i.e. 47.6% of the overall customer experience management market in 2012 at $1.28 billion; and is expected to reach $2.98 billion by 2017, at a CAGR of 18.5% between 2012 and 2017.

Scope of the Report

This report analyzes the Global CEM & VoC Analytics market based on:

    Analytic types
    Consumer touch points
    Enterprise need and adoption trends
    Tools & techniques
    CEM & VoC Analytic trends and forecast 2012-2017 in terms of analytic types, touch point usage
    Industry and region specific market data for analytics and touch points

In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth, offering in-depth geographic analysis of the CEM & VoC Analytics market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. The report draws competitive landscape of the CEM & VoC Analytics market, providing an in-depth comparative analysis of the technological and marketing strategies. The key players will try to prove, in order to gain an edge over the competitors.

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