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Customer Experience Management Market to Reach $6.61 Billion by 2017 at a CAGR of 19.8% - New Report by MarketsandMarkets
Date:7/19/2013

(PRWEB) July 19, 2013

According to a new market research report, “Customer Experience Management Market & Voice of Customer (VoC) Analytics Market - Worldwide Market Size and Forecasts (2012 – 2017)”, the total CEM and VoC Analytics market is expected to reach $6.61 billion by 2017 with a CAGR of 19.8%.

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  • 124 Market Data Tables
  • 290 Pages and In-Depth Table of Content of “Customer Experience Management Market”

http://www.marketsandmarkets.com/Market-Reports/customer-experience-management-cem-market-543.html

Early buyers will receive 10% customization on this report.

CEM and VoC concept is getting significant traction in the technology market nowadays. This is one of the hot topics in the market after CRM. The reason behind the market growth is that, enterprises are going to apply customer centric approach and henceforth they have to reach all customer touch points to understand customer feedback, behavior, and expectations and analyze them by using CEM analytics, to derive effective insight for supporting business decisions.

CEM is a solution through which many organizations interact with their customers to understand their experiences related to specific products and services. CEM is done through different tools and techniques such as EFM, web analytics, text analysis, and speech analytics. It is the revolution step to connect the organizations with their customers. CEM blends customer satisfaction, loyalty, retention, relationship management, user experience, experiential marketing, and customer centricity.

CEM metrics are performance indicators which help to understand how the company is adopting different tools to accomplish customer needs. Companies rely on delighted cus
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