-- One-fifth of smokers stressed about the state of the economy have
switched to a cheaper brand to save money.
-- More stressed smokers with household incomes of less than $35k (28%)
reported brand-switching compared to those with household incomes of
more than $50k (12%). One quarter of those with incomes of $35-$49k
reported switching brands to save money.
November is Lung Cancer Awareness Month and November 20 marks the Great American Smoke Out --- both serve as important reminders about the ongoing issue of tobacco addiction in our country, and the 45 million Americans who smoke, many of whom desperately want to quit. Each year, approximately 70 percent of smokers say they want to quit, but only about five percent are successful long-term.
Now more than ever, smokers need reliable and relatable information about quitting.
Earlier this year, Legacy and a coalition of public health groups launched EX(R), a quit smoking program that encourages smokers to "re-learn life without cigarettes." The campaign aims to educate smokers about the daily triggers that make them want to smoke, and preps them how to overcome triggers with practice and preparation.
Financial stress is a prime smoking trigger and smokers can learn valuable tools to help them prepare for a quit attempt by visiting http://www.BecomeAnEX.org. The Web site features action-oriented tools and information to help smokers prepare for quitting by developing a personalized plan, as well as offering a virtual community, where smokers can reach out to others for support and to share stories about their quit attempts.
It is a widely held belief among the public health community that
setting a quit date and planning your quit atte
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