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Cultivating the Smart Patient: Author and RealAge Founder Michael F. Roizen, MD to Present Keynote at URAC Conference
Date:3/5/2008

tient. Roizen is also author of the number one New York Times bestsellers YOU: On A Diet, and YOU: Staying Young. Roizen is a highly-regarded double board certified internist and anesthesiologist, serving as chief wellness officer and chair of the Wellness Institute at the Cleveland Clinic.

Roizen said health plans and health management organizations have an important role to play as they help providers communicate with and motivate their patients to become more involved in their own health care.

"Part of the job for the health plan is to teach physicians how to teach the patient," Roizen said. "Health plans should also be fostering the best wellness techniques and practices, and educating physicians as to why those techniques and practices are the best."

Roizen said understanding human nature and using effective communication techniques is key to reaching the patient.

"Roughly 40 percent of health care costs now are related to three unhealthy behaviors -- tobacco use, physical inactivity and poor food choices," he said. "But what motivates people to quit isn't saying 'you're going to die if you don't stop smoking, or eating saturated fat, or start to exercise.' What motivates people is that they can look younger, have fewer wrinkles or get sexier if they change."

Roizen will present "The Smart Patient: A Provider's Perspective on Consumer Empowerment," Wednesday, March 26 from 9 to 10:15 a.m. To register for the Best Practices in Consumer Empowerment and Protection Conference and Exhibit, go to http://www.urac.org/bestpractices.

About URAC

URAC, an independent, nonprofit organization, is well-known as a leader in promoting health care quality through its accreditation and education programs. URAC offers a wide range of quality benchmarking programs and services that keep pace with the rapid changes in the health care system, and provide a symbo
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