Roizen said health plans and health management organizations have an important role to play as they help providers communicate with and motivate their patients to become more involved in their own health care.
"Part of the job for the health plan is to teach physicians how to teach the patient," Roizen said. "Health plans should also be fostering the best wellness techniques and practices, and educating physicians as to why those techniques and practices are the best."
Roizen said understanding human nature and using effective communication techniques is key to reaching the patient.
"Roughly 40 percent of health care costs now are related to three unhealthy behaviors -- tobacco use, physical inactivity and poor food choices," he said. "But what motivates people to quit isn't saying 'you're going to die if you don't stop smoking, or eating saturated fat, or start to exercise.' What motivates people is that they can look younger, have fewer wrinkles or get sexier if they change."
Roizen will present "The Smart Patient: A Provider's Perspective on Consumer Empowerment," Wednesday, March 26 from 9 to 10:15 a.m. To register for the Best Practices in Consumer Empowerment and Protection Conference and Exhibit, go to http://www.urac.org/bestpractices.
URAC, an independent, nonprofit organization, is well-known as a leader
in promoting health care quality through its accreditation and education
programs. URAC offers a wide range of quality benchmarking programs and
services that keep pace with the rapid changes in the health care system,
and provide a symbo
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