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Crystal Light and Mandy Moore Launch Unique Online Wellness Community for Women
Date:2/18/2008

http://www.uPumpItUp.com - the 'Must Join' Social Networking Web Site for Women

TARRYTOWN, N.Y., Feb. 18 /PRNewswire/ -- The Crystal Light beverage brand has partnered with actress and musical artist Mandy Moore to launch uPumpItUp.com, a new social networking Web site that will help women harness the power of the Web. uPumpItUp.com will encourage women -- already consummate advocates for one another -- to empower, inspire, challenge and sustain each other to achieve unique personal goals.

Chaired by Moore, uPumpItUp.com invites women to embark on a series of fun and engaging challenges in four Wellness areas: Connect, Express, Inspire and Explore. These areas will be supported by four Wellness Experts - fashion guide Bobbie Thomas, entertainment guru Erika Lenkert, celebrity yoga instructor Mandy Ingber and award-winning journalist Cynne Simpson.

"Crystal Light is thrilled to partner with Mandy Moore and our Wellness Experts to help women achieve their wellness goals," said Carolina Yepes, Crystal Light Senior Brand Manager. "Through conversations with consumers, we identified this pursuit as an emerging need, so Crystal Light created uPumpItUp.com to help guide women on their wellness journey."

Moore welcomes women to uPumpItUp.com with a video message, encouraging them to visit the different Wellness areas. Once there, they can choose from one of the recommended challenges or create their own. Along the way, the Wellness Experts persuade the women to be daring and creative and - if they wish - to invite friends to share their challenges.

-- In the Connect area, Wellness Expert Lenkert encourages women to make

time for family, friends and community. She recommends starting a new

tradition, throwing a family get-together or meeting five new people.

-- Thomas suggests women look for unexpected ways to express their

creativity an
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SOURCE Crystal Light
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