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Crystal Light and Mandy Moore Launch Unique Online Wellness Community for Women
Date:2/18/2008

http://www.uPumpItUp.com - the 'Must Join' Social Networking Web Site for Women

TARRYTOWN, N.Y., Feb. 18 /PRNewswire/ -- The Crystal Light beverage brand has partnered with actress and musical artist Mandy Moore to launch uPumpItUp.com, a new social networking Web site that will help women harness the power of the Web. uPumpItUp.com will encourage women -- already consummate advocates for one another -- to empower, inspire, challenge and sustain each other to achieve unique personal goals.

Chaired by Moore, uPumpItUp.com invites women to embark on a series of fun and engaging challenges in four Wellness areas: Connect, Express, Inspire and Explore. These areas will be supported by four Wellness Experts - fashion guide Bobbie Thomas, entertainment guru Erika Lenkert, celebrity yoga instructor Mandy Ingber and award-winning journalist Cynne Simpson.

"Crystal Light is thrilled to partner with Mandy Moore and our Wellness Experts to help women achieve their wellness goals," said Carolina Yepes, Crystal Light Senior Brand Manager. "Through conversations with consumers, we identified this pursuit as an emerging need, so Crystal Light created uPumpItUp.com to help guide women on their wellness journey."

Moore welcomes women to uPumpItUp.com with a video message, encouraging them to visit the different Wellness areas. Once there, they can choose from one of the recommended challenges or create their own. Along the way, the Wellness Experts persuade the women to be daring and creative and - if they wish - to invite friends to share their challenges.

-- In the Connect area, Wellness Expert Lenkert encourages women to make

time for family, friends and community. She recommends starting a new

tradition, throwing a family get-together or meeting five new people.

-- Thomas suggests women look for unexpected ways to express their

creativity and style in the Express area. Hosting personal fitting

sessions, complete with music and dancing is one of her ideas.

-- Ingber instructs women who visit the Inspire area to tune out

distractions and focus on self to achieve balance. Her favorite way

to reflect is through a meditation circle with friends and she

encourages the uPumpItUp.com community to give it a try.

-- And in the Explore area, Simpson asks women to try something new,

whether it is travel destinations, professional challenges or hobbies.

Potential challenges range from becoming a tourist in their own

neighborhoods to dabbling in a new language.

"Finally there's a place for women to turn to that allows them to focus on the things that are personally important," said Moore. "uPumpItUp.com is specifically designed to help women truly better themselves, as opposed to just learning how to dress better or lose more weight. It's a place where women can visit when they need some 'me time' - and not feel guilty about it. Women will feel celebrated and rewarded, and I'm honored to be part of this endeavor."

Women who register will be able to track their progress and set realistic milestones to achieve their wellness goals. They can invite friends and family to join their Challenges. Wellness Experts also will communicate with the participants and provide support via blogging and message board postings. Participants also will be able to support one another and share their experiences through these message boards.

In additional Crystal Light news, the brand recently announced it has expanded its line of flavor offerings to 28 with the additions of Crystal Light Focus, Crystal Light Metabolism+, Crystal Light Red Tea and Crystal Light White Grape. Some of these new selections provide more of the added health benefits, such as antioxidant vitamins that many women need and want. As with all varieties of Crystal Light, the four new flavors are sugar free and have only five calories per serving.

About Crystal Light

With just five calories per serving, Crystal Light is a great tasting, sugar-free beverage, which provides the benefits of hydration. Crystal Light is available in 28 refreshing flavors and comes in a variety of forms including convenient On The Go packets and individual tubs as well as 16 fluid ounce ready-to-drink bottles. Crystal Light is also an excellent beverage option for people with diabetes, because it contains <1 g of carbohydrate per serving and is considered a FREE exchange. For more information about Crystal Light, please visit http://www.CrystalLight.com.

About Kraft Foods

Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including six brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at http://www.kraft.com.


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SOURCE Crystal Light
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