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Crunch to Host Nationwide Fundraising Event to Support Augie's Quest
Date:10/6/2009

NEW YORK, Oct. 6 /PRNewswire/ -- Crunch announces the first annual Crunch-a-thon, a nationwide fundraising event on Saturday, October 17 to support Augie's Quest, in an effort to help find a cure for ALS (Lou Gehrig's disease). Crunch has committed to helping this organization continue its quest through the Crunch-a-thon fundraiser, a day of non-stop group fitness classes and group personal training sessions at every Crunch location nationwide.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090909/NY72689LOGO)

For a minimum $20 donation, an All Access Pass will be granted for the day allowing access to all classes at every Crunch location. Members and non-members will get the chance to join Crunch's top instructors as they lead classes like AntiGravity Yoga "Wings", Pole Dancing and Bodyweb w/TRX. All Access Passes will be available the day of the event, but participants are encouraged to register in advance for Crunch-a-thon by going to www.crunch.com/en/Centerstage/Crunch-a-thon.aspx. The first 500 registrants will receive an exclusive Crunch-a-thon t-shirt.

Augie's Quest was founded by fitness pioneer and founder of Life Fitness, Augie Nieto. Augie was diagnosed with ALS in March 2005, and since, has made it his personal mission to find a cure for the terminal disease by partnering with the Muscular Dystrophy Association (MDA) to create Augie's Quest. Augie has also called upon his friends and colleagues in the fitness industry, by creating Clubs for a Cure. Since their inception, Augie's Quest and Clubs for a Cure have raised over $19,000,000 for MDA.

Crunch will be kicking off their fundraising efforts prior to October 17, with in-club initiatives, by displaying the names of members who have donated on the community board, offering new members the opportunity to support Augie's Quest with a donation added on to their initiation fee, and encouraging an additional dollar donation on retail and juice bar purchases.

About Augie's Quest

Fitness pioneer Augie Nieto started Augie's Quest in conjunction with MDA's ALS Division after his diagnosis in March 2005. Nieto is co-founder and former president of Life Fitness and chairman of Octane Fitness. Augie's Quest is an aggressive, cure-driven effort singularly focused on treatments and cures for amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig's disease. For more information, visit www.augiesquest.org.

About Crunch

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Crunch is based in New York City and serves over 80,000 members with locations in New York, Miami, San Francisco and Los Angeles and are expanding to keep up with demand.

SOURCE Crunch


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