Navigation Links
Crucial OTC Marketing Issues to be Addressed by New OTC Perspectives Division of DTC Perspectives, Inc.
Date:1/7/2009

FLORHAM PARK, N.J., Jan. 7 /PRNewswire/ -- DTC Perspectives Inc., the leading DTC training, publishing and consulting company and producer of the DTC National conference and DTC Perspectives Magazine, announced today the creation of the OTC (Over-the-Counter) Perspectives Division. OTC Perspectives will serve the unmet needs of OTC Marketers, and provide educational conferences, industry forums and publications all designed to focus on the myriad of emerging issues OTC Marketers face in today's economic crisis and complex regulatory and consumer environments. The OTC National Conference June 4-5, 2009 in Boston will be the first conference of its kind created to address these unique and urgent needs.

"We recognized there really is no forum for OTC Marketers to gather and gain crucial learning on the core issues facing the industry," Bob Ehrlich, chief executive of DTC Perspectives Inc., stated. "OTC marketers are facing unprecedented challenges including: increased pressure to do more with less in our troubled economic times, intensifying SKU and vendor rationalization, private label and price pressures, as well as increasing regulatory pressure, potentially leading to the same regulations that Rx product marketers must contend," continued Ehrlich. "Also, with $50 billion of Rx products facing patent expiration by 2012, it is imperative that OTC Marketers optimize and evaluate their Rx-to-OTC switch plans."

These issues, in addition to the issues all marketers now face such as creating true brand engagement amidst an explosion of media channels, will be addressed by a world-class faculty at the premier OTC National Conference and in the debut issue of OTC Perspectives Magazine.

The OTC National conference and OTC Perspectives magazine will debut June 4-5 2009 at the Boston Sheraton hotel. For more details, please visit www.otcperspectives.com or contact Hellen Spanjer by e-mail at Hellen@dtcperspectives.com, or by telephone at (973) 377-2106, x-223.

About DTC Perspectives Inc. -- DTC Perspectives is the leading Training, publishing and consulting company for Rx and Healthcare Marketers. DTC Perspectives produces the largest DTC Marketing Conference in the world -- The DTC National Conference, and publishes the leading magazine for DTC Marketers -- DTC Perspectives Magazine, and the monthly DTC INSIGHTS executive brief. For more information, visit the Web site, www.dtcperspectives.com

    Contact: Hellen Spanjer
             DTC Perspectives, Inc.
             973-377-2106 x223
             hellen@dtcperspectives.com


'/>"/>
SOURCE DTC Perspectives, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Cities Say Restaurant Nutrition Information Crucial in Fighting Obesity
2. Is a good nights sleep crucial for your health?
3. Committee to Reduce Infection Deaths Applauds Senator Durbins Hospital Infection Legislation, but Suggests Some Crucial Additions in Order to Combat Soaring MRSA Rates
4. Molecular pathway appears crucial in development of pulmonary fibrosis
5. AHF Says Op-Out Clause is Crucial to New Jersey Law Requiring HIV Testing of Pregnant Women
6. 2 genes found to play crucial role in cell survival
7. The Leukemia & Lymphoma Society Offers Crucial Help at a Critical Time
8. Renowned Doctor Says Best Way to Obtain Crucial Vitamin D Is From Sun; but Still, Dont Forget Sunscreen
9. A stem cell type supposed to be crucial for angiogenesis and cancer growth does not exist?
10. Pennsylvania Agriculture Official Says Passage of PA ABC Crucial to Rural Communities
11. Next 10 years crucial to ensure provision of clean water for future generations
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/21/2017)... ... May 20, 2017 , ... Pot. Reefer. Grass. Mary Jane. ... it, and share its attributes like never before. More than a map, new social ... enthusiasts to stores, strains, products – and for the first time – each other. ...
(Date:5/21/2017)... (PRWEB) , ... May 21, 2017 , ... ... if it's been longer than six months since you've seen a dentist, it's ... twice per year and getting x-rays once per year. , Dental checkups are ...
(Date:5/19/2017)... Vermont (PRWEB) , ... May 19, 2017 , ... Springfield, ... its company blog. Titled " Ten Good Reasons To Hire An Experienced Personal Injury ... to make following an accident or injury. As the article says. if someone is ...
(Date:5/19/2017)... , ... May 19, 2017 , ... As a groundbreaking ... knows the importance of prostate cancer screenings. Early detection of the disease, he says, ... robotic surgery at Georgia Urology , stands alongside the Georgia Comprehensive Cancer Control’s ...
(Date:5/18/2017)... ... May 18, 2017 , ... Dr. Kim Ross supports Stroke Awareness Month by ... the link between this condition and serious systemic health conditions including heart disease and ... in Annapolis, MD, and seeking treatment with Dr. Ross immediately may prevent bacteria ...
Breaking Medicine News(10 mins):
(Date:5/10/2017)... -- Hologic, Inc. (Nasdaq: HOLX ) announced ... quarter ended April 1, 2017 .   GAAP diluted ... to the prior year period as the sale of ... while non-GAAP diluted EPS of $0.50 increased 6.4%.  Revenue ... currency terms.  Excluding the effects of blood screening and ...
(Date:5/10/2017)... CSSi, the global leader in patient recruitment, ... is proud to announce the launch of its newly ... both enriched content and a customized layout that provides ... already well-established position as the top global patient recruitment ... months of hard work, we are delighted to officially ...
(Date:5/9/2017)...  Semler Scientific, Inc. (OTCQB: SMLR), an emerging ... the clinical effectiveness and efficiency of healthcare providers, ... ended March 31, 2017. "We ... identify when preventive care options are appropriate, which ... attacks or strokes occur," said Doug Murphy-Chutorian ...
Breaking Medicine Technology: