Navigation Links
Crucial OTC Marketing Issues to be Addressed by New OTC Perspectives Division of DTC Perspectives, Inc.
Date:1/7/2009

FLORHAM PARK, N.J., Jan. 7 /PRNewswire/ -- DTC Perspectives Inc., the leading DTC training, publishing and consulting company and producer of the DTC National conference and DTC Perspectives Magazine, announced today the creation of the OTC (Over-the-Counter) Perspectives Division. OTC Perspectives will serve the unmet needs of OTC Marketers, and provide educational conferences, industry forums and publications all designed to focus on the myriad of emerging issues OTC Marketers face in today's economic crisis and complex regulatory and consumer environments. The OTC National Conference June 4-5, 2009 in Boston will be the first conference of its kind created to address these unique and urgent needs.

"We recognized there really is no forum for OTC Marketers to gather and gain crucial learning on the core issues facing the industry," Bob Ehrlich, chief executive of DTC Perspectives Inc., stated. "OTC marketers are facing unprecedented challenges including: increased pressure to do more with less in our troubled economic times, intensifying SKU and vendor rationalization, private label and price pressures, as well as increasing regulatory pressure, potentially leading to the same regulations that Rx product marketers must contend," continued Ehrlich. "Also, with $50 billion of Rx products facing patent expiration by 2012, it is imperative that OTC Marketers optimize and evaluate their Rx-to-OTC switch plans."

These issues, in addition to the issues all marketers now face such as creating true brand engagement amidst an explosion of media channels, will be addressed by a world-class faculty at the premier OTC National Conference and in the debut issue of OTC Perspectives Magazine.

The OTC National conference and OTC Perspectives magazine will debut June 4-5 2009 at the Boston Sheraton hotel. For more details, please vis
'/>"/>

SOURCE DTC Perspectives, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Cities Say Restaurant Nutrition Information Crucial in Fighting Obesity
2. Is a good nights sleep crucial for your health?
3. Committee to Reduce Infection Deaths Applauds Senator Durbins Hospital Infection Legislation, but Suggests Some Crucial Additions in Order to Combat Soaring MRSA Rates
4. Molecular pathway appears crucial in development of pulmonary fibrosis
5. AHF Says Op-Out Clause is Crucial to New Jersey Law Requiring HIV Testing of Pregnant Women
6. 2 genes found to play crucial role in cell survival
7. The Leukemia & Lymphoma Society Offers Crucial Help at a Critical Time
8. Renowned Doctor Says Best Way to Obtain Crucial Vitamin D Is From Sun; but Still, Dont Forget Sunscreen
9. A stem cell type supposed to be crucial for angiogenesis and cancer growth does not exist?
10. Pennsylvania Agriculture Official Says Passage of PA ABC Crucial to Rural Communities
11. Next 10 years crucial to ensure provision of clean water for future generations
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/27/2014)... When it comes to the bedroom, most homeowners ... without breaking the bank in the process. Regardless of whether ... set for the master bedroom or simply looking for something ... all during their Labor Day mattress promotion. , This ... mattresses for the home, while enjoying free delivery. Beyond bringing ...
(Date:8/27/2014)... Taking its popular obstacle race to a new ... will host its largest crowd at its 3rd Annual ... YMCA Camp Thunderbird . , Hundreds of ... and teams. Within each division, runners will attempt to conquer ... for a worthy cause. All proceeds will fund scholarships ...
(Date:8/27/2014)... August 28, 2014 All Canada Goose ... they can go from classic to modern. With unique detailing ... each of them is a step up in opulence. Recently, ... Goose Banff Parkas for 2014. , True enough, ... now offering great discounts (up to 28% off) on all ...
(Date:8/27/2014)... The New York Mobility Club (sponsored by ... about “ Sexuality & Intimacy ” for people with ... entertaining discussions are for mature audiences only. September 9 ... Mamaroneck, NY) and October 7 from 6-8 pm at ... The New York Mobility Club is a local community ...
(Date:8/27/2014)... 2014 Recently, iFitDress.com, a professional company ... new designs of romantic bridal gowns . To ... promotional price (up to 66 percent off) when buying ... product line has been updated with these new items. ... iFitDress.com hopes that all clients can gain an enjoyable ...
Breaking Medicine News(10 mins):Health News:Bedding Mart, Top Mattress Store in Broken Arrow Oklahoma, Announces a Huge Labor Day Sale 2Health News:C2 Survival Racers Go to Extremes to Provide Kids with YMCA Programs 2Health News:CanadaGooseJackor.nu: 2014 Canada Goose Banff Parkas At Discounted Prices 2Health News:Bussani Mobility Sponsors New York Mobility Club Meetings September 9 & October 7 for People with Disabilities, Sexuality & Intimacy Discussed by Advocate Liz Treston 2Health News:Promotion For Romantic Bridal Gowns Launched By Professional Company iFitDress.com 2
... debilitating headaches, researchers say, , , MONDAY, March 9 (HealthDay News) ... migraines, it might not be all in your head. , ... are more likely to visit emergency rooms with migraines if ... effect, too, although it is not as significant. , The ...
... SplashPLEASANT GROVE, Utah, March 9 What,s in a ... www.myomed.com ), names like Tom Brady, LaDainian Tomlinson, Willie ... helping people. Endorsements by professional athletes of this caliber ... actually used the product for a couple of years ...
... Western Reserve University School of Medicine Department of Ophthalmology ... along with three individual awards that could total up ... (RPB) Foundation. These are the most grants awarded in ... sciences program since 1997. In that time, the program ...
... Time to World,s Largest Breast Cancer Organization Founded in Her ... the global breast cancer movement 29 years ago by promising ... of the disease, that she would do everything in her ... tenure as U.S. Chief of Protocol has ended, Ambassador Brinker ...
... Borrowing from the iconic I Love NY logo, Ogilvy ... in a new campaign logo for the American Red Cross ... designed to recruit New Yorkers to become Red Cross Reserve ... of Governor David Paterson -- is part of a multi-channel ...
... Martin,s Ashley Treatment Center in MarylandHAVRE DE GRACE, Md., ... noted authority and lecturer on alcoholism who co-founded Father ... Grace, MD, died today at his home in Havre ... lectures on alcoholism as a disease, delivered to alcoholics ...
Cached Medicine News:Health News:Warmer-Than-Average Temperatures Raise Migraine Risk 2Health News:Warmer-Than-Average Temperatures Raise Migraine Risk 3Health News:Tom Brady Endorsed Pain Cream Returns to Natural Products Expo 2Health News:Case Western Reserve awarded nearly $1 million from Research to Prevent Blindness Foundation 2Health News:Susan G. Komen for the Cure(R)'s Founder, Nancy G. Brinker, Reengages With Organization Following Tenure as U.S. Chief of Protocol 2Health News:American Red Cross of Greater New York Launches New Effort to Recruit 10,000 Disaster Volunteers 2Health News:American Red Cross of Greater New York Launches New Effort to Recruit 10,000 Disaster Volunteers 3Health News:The Rev. Joseph C. Martin, Leading Authority on Alcoholism and Addiction Treatment, Dies at 84 2Health News:The Rev. Joseph C. Martin, Leading Authority on Alcoholism and Addiction Treatment, Dies at 84 3Health News:The Rev. Joseph C. Martin, Leading Authority on Alcoholism and Addiction Treatment, Dies at 84 4
(Date:8/27/2014)... VANCOUVER, British Columbia and MENLO ... DelMar Pharmaceuticals, Inc. , (OTCQB: DMPI), developer of ... presenting company at the 16th Annual Rodman & Renshaw ... & Co., LLC. The presentation will take place Tuesday, September ... Salon (4th floor) at the New York Palace Hotel ...
(Date:8/27/2014)... 2014 Reportlinker.com announces that a new ... Global Orthopedic Soft Tissue Repair Devices ... About Orthopedic Soft Tissue Repair ... cells that connect, support, or surround bones. There ... as tendons, ligaments, cartilage, fascia, and other fibrous ...
(Date:8/27/2014)... LOS ANGELES , Aug. 27, 2014   ... , now offers AcceleDent® Aura to patients who want ... to orthodontic care available at the OrthoSpaceship, all patients ... healthier, better-looking teeth. This system can be used by ... boost their rate of progress by using the AcceleDent® ...
Breaking Medicine Technology:DelMar Pharmaceuticals To Present At The 16th Annual Rodman & Renshaw Global Investment Conference 2DelMar Pharmaceuticals To Present At The 16th Annual Rodman & Renshaw Global Investment Conference 3DelMar Pharmaceuticals To Present At The 16th Annual Rodman & Renshaw Global Investment Conference 4Global Orthopedic Soft Tissue Repair Devices Market 2014-2018 2Global Orthopedic Soft Tissue Repair Devices Market 2014-2018 3Global Orthopedic Soft Tissue Repair Devices Market 2014-2018 4Global Orthopedic Soft Tissue Repair Devices Market 2014-2018 5Los Angeles Orthodontist, Dr. Isaac Hakim, is Now Offering AcceleDent Aura 2
... Several abstracts highlighting CIMZIA,s long-term benefits and value ... American College,of Gastroenterology (ACG), ORLANDO, Fla. Oct. ... by UCB at the American College of Gastroenterology,(ACG) ... the,only PEGylated anti-TNF alpha (Tumor Necrosis Factor alpha) ...
... Ardea Biosciences, Inc.,(Nasdaq: RDEA ) announced ... Highly Selective MEK1/2 Inhibitor is Beneficial in Dextran ... was presented at the,American College of Gastroenterology (ACG) ... provided data from a preclinical study of,RDEA119, the ...
Cached Medicine Technology:CIMZIA(R) (Certolizumab Pegol) Provides Long-Term Benefit Without Dose Escalation in Crohn's Disease Patients 2CIMZIA(R) (Certolizumab Pegol) Provides Long-Term Benefit Without Dose Escalation in Crohn's Disease Patients 3CIMZIA(R) (Certolizumab Pegol) Provides Long-Term Benefit Without Dose Escalation in Crohn's Disease Patients 4CIMZIA(R) (Certolizumab Pegol) Provides Long-Term Benefit Without Dose Escalation in Crohn's Disease Patients 5CIMZIA(R) (Certolizumab Pegol) Provides Long-Term Benefit Without Dose Escalation in Crohn's Disease Patients 6CIMZIA(R) (Certolizumab Pegol) Provides Long-Term Benefit Without Dose Escalation in Crohn's Disease Patients 7CIMZIA(R) (Certolizumab Pegol) Provides Long-Term Benefit Without Dose Escalation in Crohn's Disease Patients 8CIMZIA(R) (Certolizumab Pegol) Provides Long-Term Benefit Without Dose Escalation in Crohn's Disease Patients 9Ardea Biosciences Presents Preclinical Anti-Inflammatory Data on its Lead MEK Inhibitor, RDEA119, at the ACG 2008 Annual Meeting 2Ardea Biosciences Presents Preclinical Anti-Inflammatory Data on its Lead MEK Inhibitor, RDEA119, at the ACG 2008 Annual Meeting 3Ardea Biosciences Presents Preclinical Anti-Inflammatory Data on its Lead MEK Inhibitor, RDEA119, at the ACG 2008 Annual Meeting 4
... laparoscopic procedures, the Advantage Smart Table goes ... tables but is versatile enough to accommodate ... remote, this table remembers positions for various ... multi-articulation or return to level. The simple ...
... complete imaging access, with nearly 100 percent ... imaging C-Arms can pan from head to ... patient. Anesthesiologists will appreciate this table for ... construction, and ease of operation. The key ...
Inquire...
...
Medicine Products: