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Crossover Health Launches Personal Health Advisory Service
Date:2/17/2009

cord. A care team led by a Personal Medical Director oversees the individuals care, and coordinates between providers, proactively alerts to health maintenance opportunities, and is available for consultation as needed by members who are coached on how to obtain maximal health care value.

The service is provisioned through the unique Crossover "XHR", a ubiquitous health record platform utilized by Crossover members, their physicians, and partner organizations. The XHR integrates a comprehensive electronic medical record, with multi-media communication technologies, and all the administrative and financial transaction capabilities required to administer the Personal Medical Office. The XHR continuously learns from the experience of the members and enables deep knowledge of the local health care market information to be shared across the Crossover Network. Three service levels are available, including the management of member's Health Finance Portfolio which provides for a single monthly fee to cover all health care related expenses.

"We believe we are entering a new era of personalized medicine where millennial patients will expect a high service, low hassle integrated method to manage their health assets," Shreeve explained. "We see our service as a mechanism to help members cross over into the next generation of health care." Shreeve cited the automated financial integration service offered by Mint.com and the service enabled network of athenahealth as inspirations behind the development of the Crossover Health personal health advisory concept.

About Crossover Health
Crossover Health is a new type of health services organization offering personal health advisory services to consumers and sponsoring organizations. Members who subscribe to Crossover receive personal health advisory services delivered through their own Personal Medical Office - a single point of health accountability and care coordinatio
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