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Crossover Health Launches Personal Health Advisory Service
Date:2/17/2009

New Service Helps Consumers Optimize Health Care Value

Laguna Beach, CA (PRWEB) February 17, 2009 -- Crossover Health announced the beta launch of its personal health advisory service to south Orange County California residents today. Crossover Health provides a new category of health offering, called personal health advisory services, which are designed to provide members with a personal medical advisor to oversee and coordinate all aspects of their health and wellness. The new service appeals to individuals and families with high deductible health plans, those wishing to establish a medical home, and physician groups wanting to augment their concierge medicine offering.

"Consumers remained bewildered by the opaqueness of the health care industry," according to Chief Executive Officer Scott Shreeve, MD. "Crossover was modeled after the financial services sector where wealth advisors provide a single point of accountability, a source of helpful analysis, and a trusted advisor actively involved in the long term management of assets. We believe an individual's health is the most valuable asset they possess and would benefit from the oversight of a health advisor devoted to helping members achieve optimal health care value." The service is being phased in regionally beginning in the south Orange County area.

Several innovative concepts have been tied together in the new service offering. Each member is invited to create a Health Portfolio during an in depth review of their health status and wellness objectives. In addition, a Personal Medical Office is created whereby all health related documents, medical bills, and benefit statements are routed. Crossover care coordinators ensure this information integrates into the members electronic health record. A care team led by a Personal Medical Director oversees the individuals care, and coordinates between providers, proactively alerts to health maintenance opportunities, and is available for consultation as needed by members who are coached on how to obtain maximal health care value.

The service is provisioned through the unique Crossover "XHR", a ubiquitous health record platform utilized by Crossover members, their physicians, and partner organizations. The XHR integrates a comprehensive electronic medical record, with multi-media communication technologies, and all the administrative and financial transaction capabilities required to administer the Personal Medical Office. The XHR continuously learns from the experience of the members and enables deep knowledge of the local health care market information to be shared across the Crossover Network. Three service levels are available, including the management of member's Health Finance Portfolio which provides for a single monthly fee to cover all health care related expenses.

"We believe we are entering a new era of personalized medicine where millennial patients will expect a high service, low hassle integrated method to manage their health assets," Shreeve explained. "We see our service as a mechanism to help members cross over into the next generation of health care." Shreeve cited the automated financial integration service offered by Mint.com and the service enabled network of athenahealth as inspirations behind the development of the Crossover Health personal health advisory concept.

About Crossover Health
Crossover Health is a new type of health services organization offering personal health advisory services to consumers and sponsoring organizations. Members who subscribe to Crossover receive personal health advisory services delivered through their own Personal Medical Office - a single point of health accountability and care coordination. The entire process is overseen by a Personal Medical Director, who utilizes millennial technology to lead an integrated care team organized to help members obtain high quality, cost effective, and best outcome care. In addition, Crossover health specialists are available to coordinate member health needs, research comparative care cost information, and assist with health financing and insurance options. For more information, please visit: www.crossoverhealth.com.

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Read the full story at http://www.prweb.com/releases/2009/02/prweb2043984.htm.


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