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Crohn's & Colitis Foundation Encourages More Virtual Event Participants: Thousands Already Helped Foundation Raise Funds for Research & Support Legislation
Date:9/21/2009

The Crohn’s & Colitis Foundation and Shire plc (LSE: SHP, NASDAQ: SHPGY) today announced that more than 6,800 Facebook® users have participated in its first-ever virtual “Inflammatory Bowel Disease (IBD) March on the Hill” at www.ibdmarchonthehill.com. Using social media tools, the program aims to promote awareness about and raise funds for research and programs supporting those battling Crohn’s disease and ulcerative colitis, chronic and painful digestive diseases impacting more than 1.4 million Americans. Website visitors are asked to show their support by selecting a unique shoe to place on the virtual “Hill” and are able to see how their step has impacted the total number of steps taken to date.

New York, NY (Vocus) September 21, 2009 -— The Crohn’s & Colitis Foundation and Shire plc (LSE: SHP, NASDAQ: SHPGY) today announced that more than 6,800 Facebook® users have participated in its first-ever virtual “Inflammatory Bowel Disease (IBD) March on the Hill” at www.ibdmarchonthehill.com. Using social media tools, the program aims to promote awareness about and raise funds for research and programs supporting those battling Crohn’s disease and ulcerative colitis, chronic and painful digestive diseases impacting more than 1.4 million Americans. Website visitors are asked to show their support by selecting a unique shoe to place on the virtual “Hill” and are able to see how their step has impacted the total number of steps taken to date.


The virtual march is driving attention to a widget that allows users to take a virtual "step" around the National Mall in Washington, DC and rallying support
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Crohn's & Colitis Foundation Encourages More Virtual Event Participants: Thousands Already Helped Foundation Raise Funds for Research & Support Legislation
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