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Critical Acclaim Pouring in for Killing Ideas: You Can Kill an Idea, You Can’t Kill an Opportunity by Dr. Pam Henderson: Book Shows Companies How to Maximize Growth Through BIG Opportunities
Date:5/29/2013

Richland,WA (PRWEB) May 29, 2013

Business leaders agree – Dr. Pam Henderson’s new book "Killing Ideas: You can kill an idea, you can’t kill an opportunity" is smart, accessible and rich with unique insight. It’s been called the most striking business and inspirational book readers will ever own – visually engaging with 240 beautifully illustrated pages. In less than 300 pages, learn bold new ways to think about and seize opportunities.

A “business” book edited by an award-winning sports writer so that it is more approachable, interesting and jargon-free; it appeals to executives, students, non-profits, and individuals wanting new growth opportunities.

“After years as a professor and then as a consultant I have seen too much waste in innovation and growth efforts. We can’t afford that, especially now. Organizations need a higher return on their growth plans,” said Dr. Henderson.

Among the business notables lavishing praise on Dr. Henderson’s book are:
“This book is a killer idea” – John Deere

“Pam Henderson nails it” – Lee + Wrangler

“Novel way of expanding how we think about growth” – PepsiCo

“Identify opportunities for top line growth” – DuPont

“Build big ideas” – The North Face

“Contains a veritable cornucopia of facts, experiences, and actionable ideas and insights” – The University of Texas at Austin

“Invaluable guide and inspiration to anyone wanting to get to the next level” – Simon Majumdar, The Next Iron Chef

"Killing Ideas: You can kill an idea, you can’t kill an opportunity" features:

  •     Rich story telling with 30 historical examples from the age of exploration.
  •     Actionable insights from 70 cases across businesses and non-profits in every industry including consumer and industrial goods, food and beverage, healthcare, consumer electronics, sciences and more.
  •     World expanding with examples from over 50 countries.

So why kill ideas? Dr. Henderson demonstrates that ideas alone are failing! They promise growth but too often lead to products and services that don’t deliver. The wellspring of BIG growth is opportunity; opportunity that comes by killing ideas as the starting place for growth and replacing them with the pursuit of opportunity.

Opportunity thinking leads to growth and killer ideas
Opportunity thinking is a powerful approach that empowers us to see potential in new places—across markets, technologies, business models, brands, and design. Understanding opportunity informs, inspires, and generates big ideas that win.

Dr. Henderson weaves a story with examples from history, businesses, quotes and illustrations that provides readers with the inspiration and tools to pursue growth through a deeper understanding of opportunity. An understanding that leads to the insights necessary to build bigger ideas that will win.

"Killing Ideas: You can kill an idea, you can’t kill an opportunity"
240 pages, 9” x 9”
By: Pam Henderson, Ph.D.
ISBN-10: 0988984105
ISBN-13: 978-0988984103
Hardback: $37.95
Paperback: $18.95

To read a sample of "Killing Ideas: You can kill an idea, you can’t kill an opportunity," download the first chapter and purchase at Amazon and http://www.new-edge.com/killingideas.

About the Author
Pam Henderson, Ph.D., is cofounder and CEO of NewEdge, Inc. a growth, strategy, and design firm that delivers on new opportunities for start-ups through to Fortune 500 companies. Originally on the faculty at Carnegie Mellon University, Pam later worked with the national laboratory system and Washington State University to commercialize early stage technologies. She publishes widely on market insight, business and innovation strategy, and design. She has received recognition in Harvard Business Review, Wall Street Journal, NPR and speaks internationally.

You can follow Pam’s thoughts and presentations as well the successes of businesses that have implemented NewEdge principles at: http://www.new-edge.com

Read the full story at http://www.prweb.com/releases/2013/5/prweb10689434.htm.


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