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Crest and Oral-B Challenge America to See The Difference in Their Smile and Make A Difference in Children's Smiles Around the World
Date:1/5/2009

le, a worldwide children's medical charity whose global network of volunteers provides surgery for children with correctable facial deformities. Since its inception in 1982, Operation Smile volunteers have provided surgeries for more than 120,000 children and young adults around the world. From January through March 2009, when people buy Crest or Oral-B products to help see the difference in their own smile, Crest and Oral-B will make a difference in children's smiles worldwide in partnership with Operation Smile.

"We are thrilled to partner again with Crest and Oral-B. See the Difference, Make a Difference is a win-win for everyone," says Bill Magee, DDS, MD, Operation Smile Co-founder and CEO. "The program empowers people to not only significantly improve their own dental health, but it also helps Operation Smile volunteers to provide life-changing surgery to correct the smiles of children around the world. This is one more step in our great relationship with Crest over the past several years."

CREST PRO-HEALTH AND ORAL-B VITALITY

Crest Pro-Health toothpaste reduces more plaque than ordinary toothpaste(3). It provides plaque protection throughout the day(4) by killing germs that can cause plaque and gingivitis. In fact, Crest Pro-Health toothpaste protects against all these areas dentists check most: cavities, gingivitis, plaque, sensitivity, stains and tartar; and it also freshens breath. Crest Pro-Health Rinse kills 99 percent of germs(5) that can cause plaque, gingivitis and bad breath--all without the burn of alcohol. Oral-B Vitality Precision Clean Power Toothbrush reduces up to 2X more plaque than a regular manual brush.

AVAILABility

Available now, Crest Pro-Health Toothpaste (three sizes ranging from 4.6oz to 7.8oz; $3.25 to $4.25), Crest Pro-Health Rinse (five sizes ranging from 36 ml to 1.5 liters; $1.19 to $7.99) and Oral-B Vitality Precision Clean Pow
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SOURCE Procter & Gamble (P&G)
Copyright©2009 PR Newswire.
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