Navigation Links
Crest and Oral-B Challenge America to See The Difference in Their Smile and Make A Difference in Children's Smiles Around the World

- Crest and Oral-B Partner with Operation Smile to See the Difference, Make a Difference -

CINCINNATI, Jan. 1, 2009 /PRNewswire-FirstCall/ -- From January through March 2009, Crest and Oral-B are encouraging people across the country to pledge to see the difference in their own smile while also making a difference in children's smiles worldwide. When people use Crest and Oral-B products, they will see the difference in their smile. People can also make a difference by simply purchasing Crest and Oral-B products, as Crest and Oral-B will make a monetary(1) and product donation to Operation Smile to help give new smiles to children suffering with facial deformities, such as cleft lips and cleft palates.

During a four-week study conducted by dental health professionals at the University of Florida, participants who used Crest Pro-Health Toothpaste and Rinse together with the Oral-B Vitality Precision Clean power toothbrush experienced up to 7X better plaque removal(2) to help fight cavities and gingivitis.

"This Crest and Oral-B product regimen is an excellent daily dental health routine which delivers up to 7X better cleaning," says Robert Gerlach, DDS, MPH, Research Fellow at Procter & Gamble. "This has a real impact on America's oral health. By using this regimen, results show that people can have dramatic plaque reduction in just four weeks, showing major differences in the first two weeks. While mechanical means of plaque removal, such as toothbrushing and flossing, are essential for better oral health, this study proves that the addition of daily use of an antimicrobial rinse, a chemotherapeutic agent, is an important combination for effective plaque removal."

To celebrate this landmark study, Crest and Oral-B have partnered with Operation Smile, a worldwide children's medical charity whose global network of volunteers provides surgery for children with correctable facial deformities. Since its inception in 1982, Operation Smile volunteers have provided surgeries for more than 120,000 children and young adults around the world. From January through March 2009, when people buy Crest or Oral-B products to help see the difference in their own smile, Crest and Oral-B will make a difference in children's smiles worldwide in partnership with Operation Smile.

"We are thrilled to partner again with Crest and Oral-B. See the Difference, Make a Difference is a win-win for everyone," says Bill Magee, DDS, MD, Operation Smile Co-founder and CEO. "The program empowers people to not only significantly improve their own dental health, but it also helps Operation Smile volunteers to provide life-changing surgery to correct the smiles of children around the world. This is one more step in our great relationship with Crest over the past several years."


Crest Pro-Health toothpaste reduces more plaque than ordinary toothpaste(3). It provides plaque protection throughout the day(4) by killing germs that can cause plaque and gingivitis. In fact, Crest Pro-Health toothpaste protects against all these areas dentists check most: cavities, gingivitis, plaque, sensitivity, stains and tartar; and it also freshens breath. Crest Pro-Health Rinse kills 99 percent of germs(5) that can cause plaque, gingivitis and bad breath--all without the burn of alcohol. Oral-B Vitality Precision Clean Power Toothbrush reduces up to 2X more plaque than a regular manual brush.


Available now, Crest Pro-Health Toothpaste (three sizes ranging from 4.6oz to 7.8oz; $3.25 to $4.25), Crest Pro-Health Rinse (five sizes ranging from 36 ml to 1.5 liters; $1.19 to $7.99) and Oral-B Vitality Precision Clean Power Toothbrush ($21.99) are sold at mass retail, drug and grocery stores nationwide (suggested retail prices). Actual pricing is at the sole discretion of retailers. For more information, visit and


Founded in 1982 by Dr. William P. Magee, Jr. and his wife, Kathleen S. Magee, Operation Smile is a worldwide children's medical charity headquartered in Norfolk, Virginia. Since its founding, Operation Smile volunteers have treated more than 120,000 children born with cleft lips, cleft palates and other facial deformities and the organization currently has a presence in 51 countries. For more information, visit


As a trusted leader in oral health, Crest helps consumers maintain healthy, beautiful smiles for life. Crest is committed to building on its history of developing innovative oral care products that meet the needs of consumers around the world. Since 1955 when Crest introduced the first fluoride toothpaste proven effective, it is estimated that Crest has helped prevent more than half a billion cavities in the United States alone. Crest also was the first toothpaste to secure the ADA Seal of Acceptance. Today Crest offers a family of products including toothpastes, toothbrushes, mouthrinses, floss and whitening treatments. Please visit for more product information, dental hygiene tips, special offers, promotions and more.


The Oral-B brand is a worldwide leader in the $5 billion oral care market. Part of Procter & Gamble, the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centers and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

(1) Up to $25,000 and $25,000 of Crest and Oral-B products for children in need

(2) On teeth with regular use vs. a regular manual toothbrush and regular anti-cavity toothpaste

(3) With regular use

(4) Based on a one-week Crest Pro-Health toothpaste plaque study

(5) In laboratory tests

SOURCE Procter & Gamble (P&G)
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Cedars-Sinai Board of Governors to Honor Ryan Seacrest & John Bendheim at Annual Road To A Cure Gala
2. Video: America Votes Crest Whitening Expressions Is FanTaste-ic!
3. Analyst Available to Comment on New JUPITER Study That Shows AstraZenecas Crestor Significantly Reduces CV Risk
4. VIDEO from Medialink and Crest: Crest and Oral-B Help Smiles Stay Healthy for a More Youthful You
5. Crestline Has Access to Hundreds of Thousands of Items
6. Grubb & Ellis Healthcare REIT Acquires SouthCrest Medical Plaza in Stockbridge, Ga.
7. Protect Yourself From Teeth to Toes! Lindsay Price and Crest Whitestrips Daily Whitening + Tartar Protection Partner to Empower Women for the 9th Annual National Womens Health Week
8. Crest(R) SPINBRUSH(R) Oral Hygiene Survey Reveals "Nothin but the Tooth"
9. CRESTOR(R) Now Indicated to Slow the Progression of Atherosclerosis in Patients With Elevated Cholesterol
10. Samantha Harris and Oral-B Satin Floss Partner to Share Smiles
11. New Oral-B(R) Triumph(TM) With SmartGuide(TM) is the First Power Toothbrush With a Wireless Display
Post Your Comments:
(Date:10/9/2015)... Orleans, LA (PRWEB) , ... October 09, 2015 ... ... with offices serving New Orleans and the surrounding communities, is initiating a combined ... and medical care for unwanted animals in southern Louisiana. , Animal Rescue ...
(Date:10/9/2015)... Nedlands, WA, Australia (PRWEB) , ... October 09, ... ... be featured in an upcoming episode of Innovations with Ed Begley Jr., airing ... In this segment, Innovations will educate audiences on MMJ Phytotech Limited (MMJ) – ...
(Date:10/9/2015)... ... 2015 , ... Ryan Fox, the founder and CEO of ... says the latest figures on the state’s sales of legalized marijuana acknowledge that ... , Last month, according to the website , Colorado's Department ...
(Date:10/9/2015)... ... , ... Most people assume that Chinese food is more nutritious than American ... T’ai Chi Master and integrative medicine guru Steven Aung, MD agrees with that assessment, ... that they potentially complement one another, with each supplying nutritional elements the other may ...
(Date:10/9/2015)... TAMPA, Florida (PRWEB) , ... October 09, 2015 , ... A variety of race options ... Integrated Treatment of Co-occurring Disorders on Sunday, October 18, at Al Lopez Park, 4810 North ... a.m. and will include the choice of a 5K run or walk and a one-mile ...
Breaking Medicine News(10 mins):
... provide access to expensive new drugs. Canadian patients who ... are seeking to pay for these drugs within public ... Canadian Medical Association Journal ) (pre-embargo link only) ... Flood, Canada Research Chair in Health Law and Policy, ...
... ... FM & Me, - to find the most inspiring young users of FM technology. , ... Murten, Switzerland (PRWEB) February 11, 2009 -- Phonak, ... & Me , - in order to track down the most inspiring young users of FM ...
... CLEARWATER, Fla. , Feb. 8 Lincare Holdings Inc. (Nasdaq: ... year ended December 31, 2009 . , For the quarter ended ... compared with net revenues of $415.1 million for the fourth ... revenues in the fourth quarter of 2009 was comprised of 13% internal ...
... , PORT-AU-PRINCE, Haiti , Feb. 8 ... face more than just staggering physical needs such as food and shelter, ... humanitarian agency spoke to had lost loved ones--including friends, extended family or ... normal routines in order to recover, the Christian aid group ...
... PICK: Marker of Ewing sarcoma: potential new drug target? ... unknown cellular origin that affects children and young adults. The ... but its function in the disease is unknown. Now, Katia ... IRCCS, Bologna, Italy, have identified a crucial role for CD99 ...
... in patients with Alzheimer,s disease (latrepirdine) appears well tolerated ... individuals with Huntington,s disease, according to a report in ... one of the JAMA/Archives journals. "Huntington,s disease is ... cognition and leads to death within 20 years of ...
Cached Medicine News:
(Date:10/9/2015)... LAUSANNE , Schweiz, October 9, 2015 Der ... geht an Dr.   Yutaka Kondo und Dr.   ... JCA-Mauvernay Award   2015 " geht an Dr.   ... --> Der " JCA-Mauvernay Award   ... und Dr.   Junko Takita    ™ ...
(Date:10/8/2015)... England and PITTSBURGH , ... ), a leading global pharmaceutical company, will host a ... at 5:00 pm ET to review the value ... (NYSE: PRGO ; TASE) through Mylan,s offer to ... a comprehensive presentation which outlines the compelling proposition for ...
(Date:10/8/2015)... , Oct. 8, 2015  The National Heart, ... $40 million to the Broad Institute of MIT ... of 20,000 individuals, as well as data to ... profiling. Trans-Omics for Precision Medicine ... toward a larger initiative, which will use whole ...
Breaking Medicine Technology:
... Cephalon, Inc. (Nasdaq: CEPH ) today provided notice ... Notes due 2014 (the "2014 Notes") and 2.00 percent ... in respect of the Merger (as defined below) of ... Industries Ltd., an Israeli corporation ("Parent"), the consummation of ...
... The Plasma Protein Therapeutics Association (PPTA) ... temporary and proposed regulations implementing the ... and fails to take into account concerns expressed ... narrow definition of an "orphan drug" disproportionally affects ...
Cached Medicine Technology:
Ergotec Vetriretinal Instrument System. Extra fine angled tips (3 mm). 20 ga. shaft tapering to 23 ga., 10 mm from tip. Overall length from rear rotation knob to tip....
Ergotec Vetriretinal Instrument System. Reverse action jaws. 0.4 mm cupped tips....
Ultra-fine pick shape tips for grasping and manipulating membranes. Stationary distal jaw with black finish for reduced glare....
Ergotec Vetriretinal Instrument System. Ultra-fine 3.35 mm jaws. Angled 55 degrees. 20 gauge shaft. 30 mm in length. Blackened tip. Overall length from rear rotation knob to tip....
Medicine Products: