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Crest and Oral-B Challenge America to See The Difference in Their Smile and Make A Difference in Children's Smiles Around the World
Date:1/5/2009

- Crest and Oral-B Partner with Operation Smile to See the Difference, Make a Difference -

CINCINNATI, Jan. 1, 2009 /PRNewswire-FirstCall/ -- From January through March 2009, Crest and Oral-B are encouraging people across the country to pledge to see the difference in their own smile while also making a difference in children's smiles worldwide. When people use Crest and Oral-B products, they will see the difference in their smile. People can also make a difference by simply purchasing Crest and Oral-B products, as Crest and Oral-B will make a monetary(1) and product donation to Operation Smile to help give new smiles to children suffering with facial deformities, such as cleft lips and cleft palates.

During a four-week study conducted by dental health professionals at the University of Florida, participants who used Crest Pro-Health Toothpaste and Rinse together with the Oral-B Vitality Precision Clean power toothbrush experienced up to 7X better plaque removal(2) to help fight cavities and gingivitis.

"This Crest and Oral-B product regimen is an excellent daily dental health routine which delivers up to 7X better cleaning," says Robert Gerlach, DDS, MPH, Research Fellow at Procter & Gamble. "This has a real impact on America's oral health. By using this regimen, results show that people can have dramatic plaque reduction in just four weeks, showing major differences in the first two weeks. While mechanical means of plaque removal, such as toothbrushing and flossing, are essential for better oral health, this study proves that the addition of daily use of an antimicrobial rinse, a chemotherapeutic agent, is an important combination for effective plaque removal."

To celebrate this landmark study, Crest and Oral-B have partnered with Operation Smi
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SOURCE Procter & Gamble (P&G)
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