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Crest Whitestrips Introduces a Revolutionary New Teeth Whitening Technology
Date:1/23/2009

- New Crest Whitestrips Advanced Seal Fits Your Smile to Fit Your Life -

CINCINNATI, Jan. 23 /PRNewswire/ -- Crest Whitestrips is proud to introduce its most advanced innovation in teeth whitening technology: New Crest Whitestrips Advanced Seal. This groundbreaking adhesive formulation temporarily molds the strip to users' teeth, allowing them to easily talk and even drink water for convenient whitening anywhere, anytime. The secure fit comes off clean after whitening, leaving no mess behind. Achieving a beautiful, whiter smile is now easier than ever.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090123/NY61841 )

"We developed the new Crest Whitestrips Advanced Seal to address the unmet consumer need for teeth whitening that truly fits every consumer's smile and life," says Sunny Jain, Associate Marketing Director, North American Oral Care. "Because this revolutionary new technology allows for a great fit and seal, users can have the confidence to whiten anywhere, anytime. Whether you're on-the-go, talking on the phone or drinking water, new Crest Whitestrips Advanced Seal allows you to go about your day without interruption, all while achieving your most beautiful, whiter smile."

Crest Whitestrips has leveraged innovative Corplex technology to create a moisture-activated, solid-gel formulation that provides advanced adhesion to fit every person's unique smile, all while delivering the same level whitening results as the existing family of Crest Whitestrips products. These new strips provide three significant benefits:

  1. High-performance whitening with the same safe and effective whitening ingredient that dentists use to remove surface stains and those below the tooth enamel;
  2. A better fit with instant adhesion to teeth allowing users to go about their daily
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SOURCE Crest Whitestrips
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