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Crest(R) SPINBRUSH(R) Oral Hygiene Survey Reveals "Nothin' but the Tooth"
Date:4/29/2008

Clean Underwear Less Important on Overnight Trip Than Having Own Toothbrush

PRINCETON, N.J., April 29 /PRNewswire-FirstCall/ -- At what point (if ever) in a relationship do men and women feel comfortable sharing their toothbrush with each other? If women had to choose between not brushing their teeth for a week or not shaving their legs for a week, which would they choose? And as powered toothbrushes become more popular, what do Americans feel is an appropriate alternative use for their old-fashioned manual brushes?

The makers of Crest(R) SPINBRUSH(R) fielded a survey earlier this year to uncover answers to these and many other questions related to brushing our teeth. Below are some of the unexpected results from the more than 750 respondents:

Essential Travel Companion

If they had to spend an unexpected night away from home, more than three out of five Americans (62 percent) say not having their own toothbrush would be worse than not having clean underwear.

Women Prefer to Give Their Smile a Leg Up

A whopping 92 percent of women respondents would rather go a week without shaving their legs than go a week without brushing their teeth.

More Power To Them

Two-thirds of Americans (67 percent) recognize the efficacy of a powered toothbrush, stating that they feel powered toothbrushes are more likely to deliver a deeper clean than a manual brush. That's not surprising, since SPINBRUSH(R) Pro-Series(TM) power brushes remove up to 70% more plaque in hard to reach places than manual brushes.

Clean Freak

Nearly 85 percent of respondents are so obsessed with clean teeth that they have been known to keep extra toothbrushes on hand just about everywhere: from their purse or briefcase (24 percent), to their office (20 percent), as well as their car (18 percent).

"Lost" Without Their Toothbrush

If they were stuck on a deserted island, almost half of Americans (48 percent) said having their toot
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SOURCE Church & Dwight Co., Inc.
Copyright©2008 PR Newswire.
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