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Crescent CIO '09 Dreamforce Conference Speaker and Award Finalist
Date:12/4/2009

ANAHEIM, Calif., Dec. 4 /PRNewswire/ -- Pamela Bowen, Chief Information Officer at Crescent Healthcare, was selected as a finalist for the "Chief Innovation Officer" Appy Award for transforming Crescent's business with the power of cloud computing. Appy Award recipients are nominated based on their innovative usage of Salesforce CRM or the Force.com platform in bringing new levels of customer success to their sales, marketing, partner, service, support or IT organizations.

"It is an honor to be nominated in the company of such successful and influential IT leaders," said Ms. Bowen. "As the first infusion services provider to build an enterprise solution in the cloud, we will have the unique capability to scale our operations to meet our customers' varying needs - serving everyone from the individual physician's practice to large national health plans."

Ms. Bowen shared her insights and lessons learned with Dreamforce attendees during a panel on "Custom Cloud Innovation in Healthcare and Life Sciences." In front of over 200 session attendees at Dreamforce, which had 19,000 registered attendees, Ms. Bowen shared the stage with panel members Chris O'Conner of Genentech, Inc. and David King and Simon Church of salesforce.com.

Crescent's enterprise solution will allow the organization to assist physicians, medical groups, hospitals, and payers in monitoring and modifying therapies delivered to patients more effectively, giving them the ability to make adjustments more quickly.

Leslie Vaughan R.Ph., Crescent Healthcare's Senior Vice President of Chronic Therapies and an executive sponsor of the custom cloud solution, is excited about the real time data Crescent will be able to deliver to customers and partners.

"As a first step in developing our ERP we have deployed an application which allows us to take disease state management to a new level. In addition to the goals of patient education, persistence, and compliance with therapy, this application gives us real time visibility into patient specific response to medications they receive. This visibility allows us to track and trend response over time and is an invaluable tool for the clinicians in modifying dosing regimens to ensure patients are receiving the minimally effective dose required to manage their care, thereby reducing the cost of care. This application will allow us to provide our managed care and health plan partners new levels of visibility of patient response to therapy".

Crescent engaged salesforce.com in spring 2009 to begin work on their enterprise solution.

About Crescent Healthcare

Crescent Healthcare, Inc. (http://www.crescenthealthcare.com) manages and delivers integrated pharmacy and nursing services in alternate site settings. The company operates facilities throughout California and Florida and treats thousands of acute and chronic patients nationwide each month. Contracted with hundreds of payers, Crescent has delivered pharmaceutical therapies since 1992. Accredited by the Accreditation Commission for Health Care (ACHC), Crescent Healthcare is committed to delivering exceptional quality care that is both appropriate and cost effective.


FOR INFORMATION: Craig Fischer, PharmD, SVP Corporate Development
                 Day: 714.520.6374
                 cfischer@crescenthh.com

SOURCE Crescent Healthcare


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