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Creative Marketing Solutions Launches My Hometown Vet, Giving Veterinary Practices Better Visibility Online
Date:2/24/2009

Service uses search engine optimization and individualized marketing to offer better results compared with Yellow Page ads

ST. LOUIS, Feb. 24 /PRNewswire/ -- Creative Marketing Solutions, LLC (CMS) today announced the launch of My Hometown Vet, a cost-effective way for veterinary practices to market themselves online, where most new clients search for veterinary care. Much more than just a listing service, My Hometown Vet uses a combination of search engine optimization and individualized marketing to give veterinary practices prominent placement within Internet search engine results.

"Veterinary practices today spend an average of $12,000 per year on Yellow Page ads because they feel like they have to," said Dr. Richard Lanier of Warren Animal Clinic in Warren, Michigan. "But Yellow Page ads are expensive, and we don't know if they actually work because it's so difficult to track return on investment. Plus, they are becoming obsolete -- more than 70 percent of consumers prefer search engines to Yellow Pages as a quick way to find information. We see My Hometown Vet as a more effective way for practices to get in front of the thousands of new clients searching online for veterinary care each day."

As an Internet resource, My Hometown Vet is more than just a directory of veterinary practices. It uses both search engine optimization and search engine marketing to connect new clients directly with participating veterinarians. Veterinarians can choose a basic listing, which is free and includes a practice's name, address, and phone number, or, for greater visibility, they can choose a premium listing, which costs $79 per month and includes the following elements that help set practices apart:

  • Individualized marketing that puts the veterinary practice at the top of search engine results, directing prospective clients to the practice itself;
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SOURCE Creative Marketing Solutions, LLC
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