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Creative Marketing Solutions Launches My Hometown Vet, Giving Veterinary Practices Better Visibility Online
Date:2/24/2009

Service uses search engine optimization and individualized marketing to offer better results compared with Yellow Page ads

ST. LOUIS, Feb. 24 /PRNewswire/ -- Creative Marketing Solutions, LLC (CMS) today announced the launch of My Hometown Vet, a cost-effective way for veterinary practices to market themselves online, where most new clients search for veterinary care. Much more than just a listing service, My Hometown Vet uses a combination of search engine optimization and individualized marketing to give veterinary practices prominent placement within Internet search engine results.

"Veterinary practices today spend an average of $12,000 per year on Yellow Page ads because they feel like they have to," said Dr. Richard Lanier of Warren Animal Clinic in Warren, Michigan. "But Yellow Page ads are expensive, and we don't know if they actually work because it's so difficult to track return on investment. Plus, they are becoming obsolete -- more than 70 percent of consumers prefer search engines to Yellow Pages as a quick way to find information. We see My Hometown Vet as a more effective way for practices to get in front of the thousands of new clients searching online for veterinary care each day."

As an Internet resource, My Hometown Vet is more than just a directory of veterinary practices. It uses both search engine optimization and search engine marketing to connect new clients directly with participating veterinarians. Veterinarians can choose a basic listing, which is free and includes a practice's name, address, and phone number, or, for greater visibility, they can choose a premium listing, which costs $79 per month and includes the following elements that help set practices apart:

  • Individualized marketing that puts the veterinary practice at the top of search engine results, directing prospective clients to the practice itself;
  • Highly-visible placement at the top of searches within My Hometown Vet;
  • A complete practice profile, with logo or photo;
  • Interactive Internet map of the practice location;
  • Monthly reports showing web site traffic and ROI.

For example, when a new client uses a search engine such as Google or Yahoo! to find a veterinarian in Atlanta, practices that participate in the premium service will appear at the top of the search engine results. New clients can connect directly to the practice. They can also search for a veterinarian within the My Hometown Vet directory.

"There are more than one million searches for veterinarians performed on the Internet each month. Without an Internet marketing plan, a practice web site may never be found because they may not list prominently in search engine results," said CJ Levendoski, managing partner, Creative Marketing Solutions. "Developing an Internet marketing plan, including web site optimization, can be a complex process, and many practices don't have the time or resources to do it consistently. My Hometown Vet markets the names of its premium participants online daily. We do all of the work, for a fraction of the price of a Yellow Page ad, and track the results."

"Veterinarians can more effectively spend their marketing budget by decreasing the size of their Yellow Pages ad and directing that money toward online marketing tools like My Hometown Vet," said Dr. Pete VanVranken of Dickman Road Animal Clinic in Battle Creek, Mich., and a board member of CMS. "The Internet has become the primary tool for finding veterinary care. My Hometown Vet offers an easy, inexpensive way to get premium visibility online, where clients are looking."

About Creative Marketing Solutions

Creative Marketing Solutions, LLC, based in St. Louis, Missouri, offers direct marketing solutions for the veterinary marketplace to help increase compliance and revenue and improve patient care. The company's proprietary In Touch(TM) product allows veterinarians to send personalized direct mail pieces and reminder cards from a secure web site. The new My Hometown Vet service uses search engine optimization and individualized marketing to give veterinary practices prominent placement within Internet search engine results.

For more information, visit www.myhometownvet.com.


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SOURCE Creative Marketing Solutions, LLC
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