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Creative Bube Tube Adds a Touch of Elegance to Zestica Moisture Campaign
Date:5/30/2013

Toronto, Ontario (PRWEB) May 30, 2013

As the years go by, we all grow a little wiser and our older bodies aren’t what they used to be; but breakthroughs in science are enabling women to be able to keep that comfort of youthful freshness in their mature, post-menopausal years. Zestica Moisture, which is now available in Canada, is a non-hormonal personal hydrogel lubricant designed uniquely for women. Zestica Moisture brings two waves of dryness relief to the vagina by utilizing Hyaluronic Acid, a naturally occurring key component of vaginal fluid which the body uses to carry water and retain moisture.

After menopause roughly 1 in 2 women have symptoms related to vaginal dryness (atrophic vaginitis), often due to estrogen depletion. This vaginal dryness can be a painful condition with possible symptoms of itching, burning, irritation and general discomfort, and the condition can affect personal intimacy and overall quality of life. Zestica Moisture resolves these issues by introducing natural moisture back into the vaginal tissue, a solution so effective that a recent user trial showed that 98% of women found symptom relief of dryness and discomfort after using the product after only one hour. After five applications many had relief lasting for days.

With such an effective remedy and vast market potential for adoption, one of the main barriers to Zestica Moisture becoming a household item found in bathroom cabinets across Canada was a lack of brand awareness. Martin Fisher, CEO of Bescot Healthcare Canada contacted Creative Bube Tube, and was impressed with the company’s television expertise. He realized Bescot would have to connect with the post-menopausal market on a mass media scale, but they needed to pair it with a positioning message that would both show empathy and shed their solution in an appropriate light.

“Women over 50 consume a high share of television programming, so it’s the perfect medium f
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