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Creating an Effective Market Research Group to Generate High-Impact Business Results

m to view sample best practices and performance metrics.

The study shows how leading companies:

* Build influence for business decisions through market research -- This

starts with your staff. One market research leader hires experienced

business strategy consultants to instruct market researchers on how to

synthesize data and present findings in a format that has the most

impact for senior management decisions.

* Enhance market research processes -- High-performing market research

organizations develop processes and job descriptions to better

integrate marketing, CI and market research analysts together for

efficiency and better insights.

* Develop market research staff and culture -- More than 50 percent of

respondents reported providing 1-3 weeks of annual training to their

market research professionals.

To learn more about Best Practices' other research, visit: or contact Cameron Tew at 919-767-9246 or


Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit

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