Navigation Links
Creating an Effective Market Research Group to Generate High-Impact Business Results
Date:10/16/2007

CHAPEL HILL, N.C., Oct. 16 /PRNewswire/ -- As the pace of global competition quickens, organizations are turning to their market research groups to keep up. Effective market research departments build influence within their organization by using customers, markets and competitors as reference points to help leaders with critical decisions, according to research from benchmarking leader Best Practices, LLC.

Best-in-class market research groups are able to deliver forward-looking insights and recommendations, in part, because their leaders effectively manage workloads, according to the research. More than 60 percent of the firms participating in the study annually manage 20 or fewer projects per market research professional.

The report, "Developing the High-Performance Market Research Function," contains more than 400 metrics and 70 best practices gleaned from 85 companies across 20 industries. The report is available online with a complimentary excerpt at http://www3.best-in-class.com/rr866.htm

Market research managers and executives across all industries can use this report to compare their operations in terms of structure, project management productivity, investment per staff member and market research strategy. The findings are based on surveys and interviews with 90 market research professionals at 85 companies, including Bayer, AstraZeneca, FedEx, Hewlett- Packard, IBM, Eli Lilly, Wyeth and Xerox.

"This research links insights with action items," said Chris Bogan, chief executive officer at Best Practices, LLC. "Consider this: 70 percent of the companies in the study use a decentralized market research structure and yet often don't provide training for the skills that make cross-functional decentralized structures work."

Download the report excerpt online at http://www3.best-in-class.com/rr866.htm to view sample best practices and performance metrics.

The study shows how leading companies:

* Build influence for business decisions through market research -- This

starts with your staff. One market research leader hires experienced

business strategy consultants to instruct market researchers on how to

synthesize data and present findings in a format that has the most

impact for senior management decisions.

* Enhance market research processes -- High-performing market research

organizations develop processes and job descriptions to better

integrate marketing, CI and market research analysts together for

efficiency and better insights.

* Develop market research staff and culture -- More than 50 percent of

respondents reported providing 1-3 weeks of annual training to their

market research professionals.

To learn more about Best Practices' other research, visit: http://www3.best-in-class.com or contact Cameron Tew at 919-767-9246 or ctew@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit http://www.best-in-class.com.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Creating brain cells from bone marrow
2. Creating A Greater Awareness Among Smokers
3. Doctors take part in walk: a step towards creating diabetes awareness
4. Creating Awareness about Sports Medicine
5. Innovative Method for Creating a Human Cytomegalovirus Vaccine Outlined
6. Creating Memories During Sleep
7. Overuse Of Antibiotics-Creating Monsters Out Of Common Microbes
8. Indoor Smoking Bans Creating Unhealthy Outdoor Second-hand Smoke Zones
9. New Way to "See" Genes, Evaluate Effectiveness of Gene Therapies Discovered
10. Inhaled Steroids Safe & Effective for Children with Asthma
11. Morning after pill effective up to five days after having unprotected sex
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... Lori R. Somekh, founder of the Law ... organization of elder law and special needs planning attorneys. “Membership in ElderCounsel helps our ... a forum to network with elder law attorneys nationwide,” said Somekh. , ...
(Date:10/13/2017)... ... ... Global Healthcare Management’s 4th Annual Kids Fun Run brought out many kids ... sponsored by Global Healthcare Management’s CEO, Jon Letko, is aimed at getting kids excited ... all ages; it is a non-competitive, non-timed event, which is all about having fun ...
(Date:10/13/2017)... ... 2017 , ... “America On The Brink”: the Christian history of the United ... the creation of published author, William Nowers. Captain Nowers and his wife, Millie, ... spent thirty years in the Navy. Following his career as a naval aviator ...
(Date:10/12/2017)... ... 2017 , ... IsoComforter, Inc. ( https://isocomforter.com ), one of the ... new design of the shoulder pad. The shoulder pad provides optimal support and ... pain while using cold therapy. By utilizing ice and water that is circulated from ...
(Date:10/12/2017)... ... October 12, 2017 , ... HMP , a leader in healthcare events ... Magazine Eddie Digital Award for ‘Best B-to-B Healthcare Website.’ Winners were announced during the ... The annual award competition recognizes editorial and design excellence across a range of sectors. ...
Breaking Medicine News(10 mins):
(Date:9/27/2017)... Sept. 27, 2017  Commended for their devotion to personalized ... Ranked as number one in the South Florida Business Journal,s ... Inc. 5000 yearly list, the national specialty pharmacy has found ... Bardisa will soon be honored by SFBJ as the ... Set to receive his award in October, Bardisa ...
(Date:9/25/2017)...   Montrium , an industry leader in ... IQPC Trial Master Files & Inspection Readiness Conference ... Clinical Services has selected eTMF Connect ... EastHORN, a leading European contract research organization (CRO), ... to enable greater collaboration with sponsors, improve compliance ...
(Date:9/23/2017)... , Sept. 22, 2017 Janssen Biotech, ... complete response letter from the U.S. Food and Drug ... approval of sirukumab for the treatment of moderately to ... indicates additional clinical data are needed to further evaluate ... to severely active RA. ...
Breaking Medicine Technology: