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Creating an Effective Market Research Group to Generate High-Impact Business Results
Date:4/20/2008

6.htm to view sample best practices and performance metrics.

The study shows how leading companies:

-- Build influence for business decisions through market research --

This starts with your staff. One market research leader hires

experienced business strategy consultants to instruct market

researchers on how to synthesize data and present findings in a

format that has the most impact for senior management decisions.

-- Enhance market research processes -- High-performing market research

organizations develop processes and job descriptions to better

integrate marketing, CI and market research analysts together for

efficiency and better insights.

-- Develop market research staff and culture -- More than 50 percent of

respondents reported providing 1-3 weeks of annual training to their

market research professionals.

To learn more about Best Practices' other research, visit: http://www.best-in-class.com or contact Robert Naylor at 919-767-9244 or rnaylor@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit http://www.best-in-class.com.


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