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Creating Brand Advocates by Delivering the Superior Total Customer Experience
Date:11/21/2008

CHAPEL HILL, N.C., Nov. 21 /PRNewswire/ -- In this unstable economic environment characterized by zero profit margins, organizational restructuring, company-wide lay-offs and increasing competition in the bio/pharma marketplace, retaining your most-valued customers is the key to survival. Using innovative customer listening posts - from web interactions and early warning systems to complaint tracking - is the first step toward defining the superior customer experience.

Download a complimentary executive roundtable summary on "Creating World-Class Customer Experiences: Successes, Failures and Insights from the Front Lines" at http://www3.best-in-class.com/gr183.htm .

Defining and delivering the superior customer experience is a differentiable trait of successful executives and profitable companies. They listen to, engage and align with external and internal customers to strengthen relationships through an integrated customer strategy.

Bio/pharmaceutical executives are invited to attend the 11th Annual Customer Experience Conference, "Integrated Customer Strategies: Enabling Companies to Survive & Thrive through the Downturn," ( http://www3.best-in-class.com/gr182.htm ) Feb. 2-4, 2009, Las Vegas, Nev., sponsored by Best Practices, LLC's GLOBAL BENCHMARKING COUNCIL.

Register for this working conference online at http://www3.best-in-class.com/gr180.htm . Reserve this week to take advantage of early bird specials and discounted hotel room rates.

Presenting thought leaders from Eli Lilly, Johnson & Johnson, Abbott, Aflac, Dell, The Ritz-Carlton, Thomson Reuters and many other dynamic speakers look forward to sharing their case studies, lessons learned, regrets and best practices for transforming into a more customer-centric organization.

For more conference information, contact Shelley Alfred-Watkins at 919.767.9254 or salfred-watkins@best-in-class.com.

The 11th Annual Customer Experience Conference represents one of the networking opportunities at the core of the GLOBAL BENCHMARKING COUNCIL's ( www.globalbenchmarking.com ) mission to promote primary research, knowledge exchange, and operational excellence in three broad areas of business operations:

     * Customer Experience
     * Human Capital Management
     * Quality, Productivity and Process Excellence

Best Practices, LLC's GLOBAL BENCHMARKING COUNCIL ( http://www3.best-in-class.com/gbc ) is an innovative research, benchmarking and networking service for business executives in pharmaceutical and life sciences, consumer and industrial products manufacturing, financial services and other industries to promote top-line revenue growth, cost reduction and innovative problem-solving.


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SOURCE Best Practices, LLC
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