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Create a Cracking Company E-Newsletter – Make It Impossible for Customers to Ignore Business Updates Says Casey Gollan in his Latest Tip Sheet
Date:6/11/2013

(PRWEB) June 12, 2013

The whole thinking behind e-newsletters is to build up an ongoing and personal relationship between a business and its customers. To do that it's important to give customers the type of content they’re going to want to read – primarily because it will be of value to them.

Such content could involve providing valuable advice, offering a special discount to subscribers; outlining a forthcoming promotion for a product they’ve already shown interest in etc. What the newsletter shouldn’t be doing is simply direct selling on a one-way basis, insists Gollan.

He goes on to point out other topics which make excellent e-newsletter content such as covering sponsorship opportunities or charity events the company or its staff are involved in, highlighting any recent press coverage, showing the results of a survey the company has carried out, customer stories and any other company news customers could potentially be interested in, such as the opening of a new office or new staff appointments.

The way the content is written has to be spot-on too, according to Gollan’s post Stop Selling: How to Correctly Setup Your Company Email Newsletter. That means lively, upbeat, chatty and short - no-one has the patience nor the time these days it seems to want to read through screeds of text on a screen, added Gollan.

Bullet points and sub-headings are a must and design-wise photographs, videos and fun graphics will always make an e-newsletter easier and more compelling to read. Technology these days means it’s easy and inexpensive for a company to record its own videos, while professional photographs can be found on Pinterest, Photo Pin and Flickr.

And don’t ever forget to thank
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