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Create Strong Leadership to Add Value to Market Research Function

CHAPEL HILL, N.C., March 18 /PRNewswire/ -- Leadership authority is critical for market research high performance, thus it is critical to appoint the right leader to help optimize the market research group. This is necessary in both the centralized and decentralized market research groups -- where top companies employ a pivotal management position to control and coordinate operational resources and activities across Market Research divisions, units and geographies.

Best Practices, LLC's white paper "Market Research: Increasing Value and Visibility for Strategic Decision-Makers" (available at addresses how market research leaders develop careful plans of action to build influence for their function's services. A key objective is to seed, nurture and maintain a healthy awareness among senior executives that market research is a critical component of market-focused decision-making.

Top executives with little exposure to market research insights and findings are unlikely to value the function's services. Moreover, executive indifference to market research can slow the organization's ability to act quickly to marketplace changes. Additionally, in times of limited or shrinking budgets, market research department staff and resources are particularly jeopardized if the function's services are poorly understood and infrequently used by key decision makers.

For more information on how we can work together to answer your pressing medical affairs business questions, visit or contact Cameron Tew at (919) 403-0251, ext. 246 or


Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit

SOURCE Best Practices, LLC
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