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Crazy Water Expands Distribution to Whole Foods Market(R)
Date:11/10/2008

r. "Customers are asking for Crazy Water and often are waiting at the store the day the shipment is delivered."

When Crazy Water went up for sale in 1999, Carol and Scott Elder and Bill and Helen Arneson applied to purchase the company as a way to own an operational business that would provide a slower pace of life. The Crazy Water sellers offered the company for sale by application, looking for the perfect buyers who were willing to keep the integrity and Mineral Wells town history alive. The Elders and Arnesons quickly became prime candidates and, eventually, owners. Nine years later, they continue to focus on Crazy Water's heritage and history, while now making it available throughout the nation.

"Our followers have experienced lifestyle changes simply by drinking our mineral water on a daily basis," said Elder. "It amazes me the number of stories we hear from those drinking the water, saying that it has helped a variety of health issues -- everything from acid reflux and restless legs syndrome to indigestion."

Given consumers' increased focus on healthy, organic foods and lifestyles, the Elders are making it a priority for wider distribution of its products in order to make Crazy Water more available for those looking to add mineral water into their daily lives. Crazy Water is available in 13 Whole Foods Markets, online at famouswater.com, by visiting the Famous Water Co. Water Pavilion in Mineral Wells or in select health food stores throughout Texas.

About Crazy Water

Mineral Wells-based Famous Mineral Water Co. has been producing, bottling and distributing Crazy Water from its wells in Mineral Wells, Texas, for more than 100 years since the water's discovery in 1881. Crazy Water is a mineral water that naturally contains minerals that alter the water's taste and give it therapeutic value. Minerals include magnesium, potassium, silica, calcium, bicarbonates and lithium, and the water is available in three different mineral le
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SOURCE Crazy Water
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