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Cranberries to Provide Benefit Rich Fuel to Keep Health and Fitness Professionals Running
Date:4/6/2010

ACSM will be unveiling new, indispensable, conference components making it one of the best educational destinations for today’s health, fitness and certified professionals.

“Through clinical studies and other research, we know that cranberries possess unique health benefits,” explains David Farrimond the CMC’s Executive Director, “the most commonly known is the cranberry’s ability to maintain a healthy urinary tract by preventing the adhesion of certain bacteria. However, much of the new science that is being conducted indicates that cranberries possess a host of other benefits, such as maintaining heart health(1) and they contain a high level of antioxidants, that would directly appeal to these exercise professionals, nutritionists and physicians. And, we believe that this summit and exposition is a great way to provide this health message to these professionals in a targeted way.”

Thrilled to be able to showcase the Cranberry’s culinary versatility and unique heath benefits to this audience, the Cranberry Marketing Committee will be present to make sure cranberries are available after each workout session and also on a daily basis within the exhibition hall. Each day the CMC will be sampling different mixed-on-site juice combinations using the most benefit-rich cranberry product, 100% cranberry juice, in combination with various other 100% juices. The CMC will provide attendees the chance to try a flavor rich, antioxidant packed twist with combinations like cranberry-mango, in hopes of leaving these professionals with an eye-opening taste experience.

For additional information, please contact Toby Stapleton at 508-291-1510

(1) “Regulation of Vascular Endothelial Function by Procyanidin-Rich Foods and Beverages”, Caton, Paul, et. al, Journal of Agricultural and Food Chemistry, January 28th, 2010.

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