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Craig Stephens as a Marketing Specialist for Plastic Surgeons Offers a Decidedly Unique Approach to Surgeons for Developing Their Online Presence
Date:12/11/2013

(PRWEB) December 11, 2013

Marketing Specialists for Plastic Surgeons has focused on a distinct marketing approach that will put a doctor’s online reputation, notably feedback and reviews, at center stage. Only once a strong online presence is cultivated and a number of critical distinctions are made will the agency begin targeting standard front-page strategies on search engines such as Google, Bing and Yahoo as well as social interaction through Facebook, Linkedin and Twitter.

This marketing approach, while not entirely new, is often set aside for the more common forms of search engine marketing, or SEM. Top-listing slots on Google and other search engines are hotly contested, and millions of dollars are spent annually to get first page results on popular keywords. For Craig Stephens however, that strategy could actually be harming practices, not helping them.

“Behind a lot of what I do is a marketing technique called Blue Ocean Strategy,” said Craig Stephens, CEO of Marketing Specialists for Plastic Surgeons. “If you’re a surgeon, you’re fighting for a share of the local market space—the ‘red ocean’ of bloody competition—using the same techniques that other practices are using. This includes targeting Google’s front page. What I do is promote strategies that bring your practice into a ‘Blue Ocean’ where it can grow without being stifled by any other practices.”

In order to achieve this, Stephens focuses primarily on constructing a unique brand for each surgeon. That brand encompasses not only a doctor’s service offering, but his personality and values as well. Stephens uses a wide assortment of tools to help practices elicit feedback from previous patients, and those feedback and reviews form the core of his marketing approach.

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