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Cradle to Cradle(SM) Digs Beneath the Surface with New Ingredient Certification
Date:1/28/2009

New designation defines a material's ecological intelligence at the chemical level, simplifying the process of designing safe, sustainable products

CHARLOTTESVILLE, Va., Jan. 28 /PRNewswire-USNewswire/ -- MBDC (McDonough Braungart Design Chemistry, LLC), a consultancy focused on helping clients implement the Cradle to Cradle(SM) design framework, today announced the addition of a Cradle to Cradle Approved Ingredient certification, which assesses the sustainability of product ingredients for human and environmental health, as well as their recyclability or compostability. The ingredient certification allows suppliers to position themselves as ready to meet the increasing Cradle to Cradle demands of designers, developers and companies seeking product and material choices that serve to eliminate the concept of waste.

"The Cradle to Cradle Approved Ingredient certification makes it easier at the design stage to create ecologically-intelligent products by choosing materials that meet key sustainability criteria for material health and material reutilization" said Jay Bolus, Vice President of Technical Operations for MBDC. "We invite material manufacturers to gain this designation and let their customers know about this as they qualify."

The Cradle to Cradle Approved Ingredient designation is the second certification program developed by MBDC, which initially set out to identify end-products that met a series of environmental criteria with four levels of attainment, each requiring a higher achievement: Basic, Silver, Gold and Platinum. Certification benchmarks the product's ecological impact against an internationally recognized assessment process providing companies with a new marketing and selling tool, as well as a way to demonstrate tangible performance and realize continuous improvement over time.

With the addition of the Cradle to Cradle Approved Ingredient certification, MBDC moves its assessment down the supply chain, evaluating chemicals that can be the building blocks of various products, applying MBDC's 19 core human and environmental health criteria, including heavy metal content, organohalogen content, toxicity and biodegradability. To qualify for the designation, an ingredient must meet the "Gold" level criteria for material health and material reutilization, meaning it can be placed into either the technical cycle or biological cycle and not contain chemicals that are problematic for human or environmental health. Suppliers' ability to offer pre-assessed materials suitable for Cradle to Cradle Certified(CM) products generates a competitive advantage as designers select materials for their products.

"MBDC's new Cradle to Cradle ingredient designation adds a layer of transparency to the process," said Andrew H. Dent, PhD, Vice President, Library & Materials Research for Material ConneXion "We're pleased to work with MBDC to offer this additional level of certification expertise on materials and sustainability to companies all over the world."

MBDC's Ingredient certification is open to all manufacturers that make chemicals, materials or substances used in finished goods. Material assessments are conducted by an in-house team of scientists and project managers.

"There is a level of awareness of the need for this sort of information for finished products and now we are expanding its reach to the ingredient level," said Bolus. "We need confidence that the everyday things we touch and use have undergone this degree of scrutiny of the materials used in them."

About MBDC (McDonough Braungart Design Chemistry, LLC)

MBDC was founded in 1995 by internationally recognized architect/designer William McDonough together with Dr. Michael Braungart, as a strategic environmental consulting and design firm, dedicated to revolutionizing the design of products and services worldwide by applying the Cradle to Cradle(SM) design framework to eliminate the concept of waste. McDonough and Braungart are co-authors of the book Cradle to Cradle - Remaking the Way We Make Things, published in 2002 by NorthPoint Press.

MBDC has two primary service offerings. Cradle to Cradle Certification is an eco-label for products that allows a company to tangibly, credibly demonstrate its achievements in ecologically-intelligent design, using a series of environmental and social criteria. Cradle to Cradle Consulting includes various activities to help clients integrate the larger design framework and optimize product life cycles, organizational operations and decision-making. MBDC works with innovative clients within various sectors and industries, to expand their definition and achievement of quality, spur creativity, differentiate their brands and recognize their market leadership, attract and retain customers, enhance competitive advantage, and reduce long-term risks.

Cradle to Cradle(SM) is a service mark of MBDC. Cradle to Cradle Certified(CM) is a certification mark of MBDC.

    Media Contact
    Alisa Weinstein, Blue Practice
    alisa@bluepractice.com
    415-308-5338


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SOURCE McDonough Braungart Design Chemistry, LLC
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