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Cradle to Cradle(SM) Digs Beneath the Surface with New Ingredient Certification
Date:1/28/2009

New designation defines a material's ecological intelligence at the chemical level, simplifying the process of designing safe, sustainable products

CHARLOTTESVILLE, Va., Jan. 28 /PRNewswire-USNewswire/ -- MBDC (McDonough Braungart Design Chemistry, LLC), a consultancy focused on helping clients implement the Cradle to Cradle(SM) design framework, today announced the addition of a Cradle to Cradle Approved Ingredient certification, which assesses the sustainability of product ingredients for human and environmental health, as well as their recyclability or compostability. The ingredient certification allows suppliers to position themselves as ready to meet the increasing Cradle to Cradle demands of designers, developers and companies seeking product and material choices that serve to eliminate the concept of waste.

"The Cradle to Cradle Approved Ingredient certification makes it easier at the design stage to create ecologically-intelligent products by choosing materials that meet key sustainability criteria for material health and material reutilization" said Jay Bolus, Vice President of Technical Operations for MBDC. "We invite material manufacturers to gain this designation and let their customers know about this as they qualify."

The Cradle to Cradle Approved Ingredient designation is the second certification program developed by MBDC, which initially set out to identify end-products that met a series of environmental criteria with four levels of attainment, each requiring a higher achievement: Basic, Silver, Gold and Platinum. Certification benchmarks the product's ecological impact against an internationally recognized assessment process providing companies with a new marketing and selling tool, as well as a way to demonstrate tangible performance and realize continuous improvement over time.

With the addition of the Cradle to Cradle Approved Ingredient certification, MBDC moves its as
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SOURCE McDonough Braungart Design Chemistry, LLC
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