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Cradle & Grave
Date:11/12/2008

ll report is available here. http://porternovelli.com/site/pdfs/Millennials_Porter_Novelli.pdf

The agency's first paper, "Prime Angst," published in April 2008, foretold the enormous economic crisis that everyday people are experiencing all over the world. It explored the ricochet effects the subprime mortgage meltdown is having on the global economy, looking not just at the financial data but at the ramifications of the crisis on everything from living arrangements (three generations under one roof) to travel plans (no lavish vacations this year) to the marketers trying to sell goods and services in this challenging climate. The full report is available here. http://porternovelli.com/site/pdfs/Prime_Angst_Porter_Novelli.pdf

About Porter Novelli

Porter Novelli was founded in Washington, D.C., in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com). With 100 offices in 60 countries, we take a 360-degree view of clients' businesses to build powerful communications programs that resonate with critical stakeholders. Our reputation is built on our foundation in strategic planning and insights generation, and our ability to adopt a media-neutral approach. We ensure our clients achieve Intelligent Influence. Many minds. Singular results.


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