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Cradle & Grave
Date:11/12/2008

how evolving health challenges like diseases of affluence and the obesity crisis will impact modern society. It raises questions about the advent of personalized drug therapies, the promise of longer life expectancy and the threats posed by swelling ranks of elderly, chronically ill people. These and other life and death shifts will profoundly affect business and consumers far beyond the health care and pharmaceutical industries, raising strategic issues of resources and financing.

"Our goal with the Intelligent Dialogue series is to provide perspective and stimulate conversation," says Stockman. "This is an opportunity for smart organizations to demonstrate thought leadership on issues that affect everyone." To join the dialogue on "Cradle & Grave," visit the Intelligent Dialogue blog at: http://www.pnintelligentdialogue.com.

Download the complete "Cradle & Grave" report here. http://pnintelligentdialogue.com/intelligent-dialogue-whitepapers/

About Intelligent Dialogue

This Intelligent Dialogue series is based on Porter Novelli's core value proposition, Intelligent Influence, which helps clients achieve their objectives by systematically mapping the most effective and efficient interactions and making them happen. "Intelligent Dialogue informs the spirit of everything we do," says Stockman. "We understand issues in all their complexity and resist the temptation to reduce things to black and white. We understand that today's savvy consumers will see right through easy answers and simplistic messages." Porter Novelli's most recent Intelligent Dialogue paper, "Millennials," examined the generation that's reshaping the workforce and consumption. Millennials are digital natives, the offspring of helicopter parents and the first beneficiaries and victims of a truly global world. The fu
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SOURCE Porter Novelli
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