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Cradle & Grave
Date:11/12/2008

Porter Novelli Advises Businesses to Adapt to Trends in Life and Death

NEW YORK, Nov. 12 /PRNewswire/ -- Global shifts in birth, health and death trends have profound implications for businesses and consumers. In its latest Intelligent Dialogue white paper, "Cradle & Grave," Porter Novelli examines these seismic changes and considers the strategic implications for organizations and individuals. President-elect Barack Obama's victory will potentially lead to extended government oversight across all sectors and health care reform. "Cradle & Grave" reveals issues that will influence the future administration as well as a growing number of Americans that are contemplating their future.

For "Cradle & Grave," Porter Novelli's specialists in the health care industry joined with its public affairs, corporate affairs and marketing professionals -- all drawing on personal insights and findings from experts worldwide -- to consider what's changing across the full arc of life, from conception to death.

"Assumptions shape expectations and drive choices -- and outdated assumptions make for unrealistic expectations and poor choices," says Gary Stockman, CEO of Porter Novelli. "As 'Cradle & Grave' explains, many beliefs about life and death no longer hold true, yet they remain stubbornly embedded in the mind-sets of individuals, businesses and governments. We're all aware of these issues to some extent -- they're part of everyday experience. But often we humans can't see the forest for the trees. We are so overwhelmed by the problems right in front of us that we don't take the longer view. With 'Cradle & Grave,' Porter Novelli brings these issues to the forefront, into the conversations that lead to smart decision-making by businesses and consumers."

"Cradle & Grave" identifies key trends in fertility, birth, health care advances, disease prevention and treatment, aging and death. The paper examines how families (and populations) are changing, and
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SOURCE Porter Novelli
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