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Coveting the Latest Clutch? Bid on a Bag and Help Fight Ovarian Cancer
Date:5/28/2008

Kelly Ripa & Electrolux Announce Online Charity Auction of Designer Handbags from Kelly Ripa's Personal Collection to Benefit The Ovarian

Cancer Research Fund

NEW YORK, May 28 /PRNewswire/ -- Electrolux, Europe's leading premium appliance brand, and Kelly Ripa have teamed up for a charity auction featuring a stylish collection of designer handbags from Ripa's personal collection. All proceeds will go to help fight ovarian cancer. The bags were featured in "Kelly's Bags," a fun, first-of-its-kind online game that captured the imaginations of 40,000+ women this spring while helping to raise funds for The Ovarian Cancer Research Fund.

The auction features items from Kelly's Bags -- donated by some of today's hottest handbag designers including Elliott Lucca, Gustto, Lucy's Luxuries, Kara James, Cate Adair, LaCroix Designs -- and will be live on eBay until 5pm EDT on Friday, June 6.

A Cate Adair "Viola" black clutch, which Ripa wore for her recent "Late Show with David Letterman" appearance, is among 16 other bags being auctioned, including this season's most talked about bag, the Gustto "Crocetta."

All proceeds from this handbag charity auction will benefit The Ovarian Cancer Research Fund.

Ripa had this to say about the benefit auction: "Ovarian cancer affects thousands of women and their families each year. I am proud to team up with Electrolux to support The Ovarian Cancer Research Fund. Together, we're committed to raising $500,000 over the next two years to help fund research to fight ovarian cancer."

Visit electroluxappliances.com to learn more about how you can bid on Kelly's Bags on eBay and help raise funds for Ovarian Cancer Research Fund (OCRF).

About The Ovarian Cancer Research Fund

The Ovarian Cancer Research Fund (commonly known as OCRF) seeks to support patients and their loved ones in understanding ovarian cancer and its treatment. OCRF also funds the research that will improve chances for early diagnosis, giving hope to patients, families and friends.

About Electrolux

Electrolux is a new line of premium appliances from Europe's leading premium appliance brand. Electrolux appliances have been used in fine European homes and restaurants for over 70 years and are now available in North America. The stylishly designed line of appliances boasts a distinctive look with a curved-front design and signature blue LEDs. Plus, first-in-its-class features such as a Perfect Turkey(TM) button or a new Induction Hybrid Cooktop that boils water in 90 seconds. To learn more, visit electroluxappliances.com.

About Kompolt

The original online auction agency, Kompolt (http://www.kompolt.com) is the highly regarded marketing agency that concentrates on promoting brands and building brand trust through high-profile, high-value charity auctions through the eBay Giving Works program, powered by MissionFish. Non-profits, agencies, and top brands turn to Kompolt to design, create and manage the eCommerce segments of their Cause Marketing and other promotional campaigns.

Contact:

Meghan Ackerson

212-445-8170

mackerson@webershandwick.com


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SOURCE Electrolux
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All rights reserved

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