Navigation Links
Counteracting teens' logo lust

Today's adolescents have been characterized as the most materialistic generation in history: a brand-oriented and consumer-involved group who derive self-worth from owning luxury handbags and the latest technology devices.

Many blame parents and peers for the increased level of teen materialism. In fact, research suggests that parents and peers act as role models of behavior and therefore, highly materialistic parents and peers are likely to encourage materialism in teenagers.

A new paper from University of Arizona assistant marketing professor Lan Nguyen Chaplin of the Eller College of Management assesses the issue through a different lens.

"Instead of just looking at how parents and peers encourage materialism in teenagers, we also examine how they decrease materialism. We view parents and peers as important sources of emotional support and psychological well-being, which ultimately affects teenagers' level of materialism" said Chaplin. "We find that supportive parents and peers boost adolescents' self-esteem, which decreases their need to embrace material goods as a way to develop positive self-perceptions."

Along with co-author Deborah Roedder John of the University of Minnesota Carlson School of Management, Chaplin studied 12- to 18-year-olds and found that it is possible for parents to reduce their adolescents' drive for material goods. The resulting paper, "Interpersonal Influences on Adolescent Materialism: A New Look at the Role of Parents and Peers," is forthcoming in the Journal of Consumer Psychology.

The authors found that teenagers who have supportive and accepting parents and peers in their lives are less materialistic. Parents and peers can provide the support and acceptance that teens crave, which reduces their need to focus on expensive material goods as a substitute for self-worth.

"Parents and peers play a very important role in teenagers' lives. They provide the much needed emotional support and contribute greatly to teenagers' feelings of self-worth," said Chaplin. "When teens feel better about themselves, they are less likely to feel the need to use material possessions to boost their self-esteem and achieve happiness."


Contact: Liz Warren-Pederson
University of Arizona

Related medicine news :

1. Book explains how focus on strengths, not failures, helps teens succeed in school
2. Julian Krinsky Rolls Out Brand New Fitness Program for Busy Teens
3. Program could help teens control asthma
4. VIDEO from Medialink and Juice Products Association: Teens Who Drink Juice Have Healthier Diets, Eat More Whole Fruit
5. Are Latino teens sexual risk takers? Its complicated, researcher says
6. Teens Might Exercise More If They Think Its Fun
7. Tired Teens Prone to Car Crashes
8. Gastric Banding Most Effective for Obese Teens
9. Depression in Pregnancy May Lead to Antisocial Teens
10. Troubled Teens Wizard Earns Coveted Truste Certification
11. Study Suggests High HIV Rate Among African Teens
Post Your Comments:
(Date:11/30/2015)... ... November 30, 2015 , ... Insightra Medical, Inc. and Novus ... technology for soft tissue repair in the US via Insightra’s national direct sales ... mesh intended to support and reinforce soft tissue for 6-9 months before absorbing ...
(Date:11/30/2015)... ... 30, 2015 , ... SIMmersion’s ability to present dynamic scenarios ... of the future. To reach an audience of key visionaries and reformers in ... Chicago, organized by the American Medical Association. , AMA President Steven Stack, ...
(Date:11/30/2015)... ... November 30, 2015 , ... ... enterprise Time and Attendance/Workforce Management cloud-based solutions, announced today that it has ... competencies in the Application Development, demonstrating a “best-in-class” ability and commitment to ...
(Date:11/30/2015)... November 30, 2015 (PRWEB) , ... ... ... and Winscribe are pleased to announce their strategic partnership at the Radiological ... consultants, SpeechCheck, Inc., and Winscribe, global providers of cutting-edge dictation and speech-enabled ...
(Date:11/30/2015)... ... 30, 2015 , ... World Patent Marketing , a ... household invention that provides an economical and easy way of gaining customized curtains. ... at 2.6%," says Scott Cooper, CEO and Creative Director of World Patent Marketing. ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... , November 26, 2015 /PRNewswire/ ... --> adds "Global ... and "Investigation Report on China Repaglinide ... 2021 forecasts data and information to ... . --> ...
(Date:11/26/2015)... , Nov. 26, 2015 Research and ... of the "2016 Future Horizons and Growth ... Market: Supplier Shares, Country Segment Forecasts, Competitive Intelligence, ... --> --> ... of the Italian therapeutic drug monitoring market, including ...
(Date:11/26/2015)... November 26, 2015 ... addition of the  "2016 Future Horizons ... Cell Surface Marker Testing Market: Supplier ... to their offering.  --> ... of the  "2016 Future Horizons and ...
Breaking Medicine Technology: