Navigation Links
Counteracting teens' logo lust
Date:3/24/2010

Today's adolescents have been characterized as the most materialistic generation in history: a brand-oriented and consumer-involved group who derive self-worth from owning luxury handbags and the latest technology devices.

Many blame parents and peers for the increased level of teen materialism. In fact, research suggests that parents and peers act as role models of behavior and therefore, highly materialistic parents and peers are likely to encourage materialism in teenagers.

A new paper from University of Arizona assistant marketing professor Lan Nguyen Chaplin of the Eller College of Management assesses the issue through a different lens.

"Instead of just looking at how parents and peers encourage materialism in teenagers, we also examine how they decrease materialism. We view parents and peers as important sources of emotional support and psychological well-being, which ultimately affects teenagers' level of materialism" said Chaplin. "We find that supportive parents and peers boost adolescents' self-esteem, which decreases their need to embrace material goods as a way to develop positive self-perceptions."

Along with co-author Deborah Roedder John of the University of Minnesota Carlson School of Management, Chaplin studied 12- to 18-year-olds and found that it is possible for parents to reduce their adolescents' drive for material goods. The resulting paper, "Interpersonal Influences on Adolescent Materialism: A New Look at the Role of Parents and Peers," is forthcoming in the Journal of Consumer Psychology.

The authors found that teenagers who have supportive and accepting parents and peers in their lives are less materialistic. Parents and peers can provide the support and acceptance that teens crave, which reduces their need to focus on expensive material goods as a substitute for self-worth.

"Parents and peers play a very important role in teenagers' lives. They provide the much needed emotional support and contribute greatly to teenagers' feelings of self-worth," said Chaplin. "When teens feel better about themselves, they are less likely to feel the need to use material possessions to boost their self-esteem and achieve happiness."


'/>"/>

Contact: Liz Warren-Pederson
warrenl@eller.arizona.edu
520-626-9547
University of Arizona
Source:Eurekalert

Related medicine news :

1. Book explains how focus on strengths, not failures, helps teens succeed in school
2. Julian Krinsky Rolls Out Brand New Fitness Program for Busy Teens
3. Program could help teens control asthma
4. VIDEO from Medialink and Juice Products Association: Teens Who Drink Juice Have Healthier Diets, Eat More Whole Fruit
5. Are Latino teens sexual risk takers? Its complicated, researcher says
6. Teens Might Exercise More If They Think Its Fun
7. Tired Teens Prone to Car Crashes
8. Gastric Banding Most Effective for Obese Teens
9. Depression in Pregnancy May Lead to Antisocial Teens
10. Troubled Teens Wizard Earns Coveted Truste Certification
11. Study Suggests High HIV Rate Among African Teens
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from the American ... Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. ... including advance care planning, healthcare costs and patient and family engagement. , AIR ...
(Date:6/25/2016)... ... 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe earned his ... David Geffen School of Medicine at UCLA. He trained in Internal Medicine at Scripps ... in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the opportunity to ...
(Date:6/24/2016)... ... ... Those who have experienced traumatic events may suffer from a complex set ... drug or alcohol abuse, as a coping mechanism. To avoid this pain and suffering, ... traumatic event. , Trauma sufferers tend to feel a range of emotions, from depression, ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. Amanda Cheng, ... treatment. Dr. Cheng has extensive experience with all areas of orthodontics, including robotic ... osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... proud to recognize Dr. Barry M. Weintraub as a prominent plastic surgeon and ... women in the world, and the most handsome men, look naturally attractive. Plastic ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... SYDNEY , June 26, 2016 One of ... , has announced the formation of a new biotechnology company, Noxopharm ... raise $6m in an IPO and to list on the ASX. ... drug candidate, NOX66, ready to enter a Phase 1 clinical study ... been designed to address one of the biggest problems facing cancer ...
(Date:6/26/2016)... June 27, 2016 Jazz Pharmaceuticals plc (Nasdaq: ... under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as ... Celator Pharmaceuticals, Inc. ("Celator"; Nasdaq: CPXX ) ... Daylight Time). As previously announced on May ... definitive merger agreement under which Jazz Pharmaceuticals has commenced ...
(Date:6/26/2016)... Ontario , June 27, 2016  VMS Rehab ... Company,s Board will take whatever measures required to build ... Company,s stock which is currently listed on the OTC ... Wexler, Company Chairman and CEO, "We are seeing an ... difficult to understand, not only by the Company, but ...
Breaking Medicine Technology: