Navigation Links
Could It Be? A 100 Calorie Twinkie(R)?
Date:11/3/2008

Hostess(R) Launches 100 Calorie 'Twinkie Bites' for Fans of the Iconic Snack Cake

Original Twinkie Taste in Convenient Portion Controlled Size

KANSAS CITY, Mo., Nov. 3 /PRNewswire/ -- Hostess(R) is introducing a great tasting, portion controlled option of the snack cake that has been a part of our popular culture for generations -- the Twinkie(R). The brand that makes America's most iconic snack cakes is now offering 100 Calorie Pack "Twinkie Bites". Available nationwide, each Hostess 100 Calorie Pack of Twinkie Bites contains three moist and delicious mini Twinkie cakes filled with the brand's signature creme filling.

"As a leader in the portion control category we've received a tremendous response from consumers for delivering real cake and satisfaction in our 100 calorie snacks," said Kevin Kaul, Marketing Director for Hostess. "Given the excitement surrounding the launch of our 100 Calorie Pack Cup Cake and Muffin products we are excited to now offer our most iconic snack -- the Twinkie -- in a portion controlled option."

"Since we introduced Hostess 100 Calorie Cup Cakes in early 2007, consumers have been asking, 'When will you offer a 100 Calorie Twinkie?'" said David Leavitt, VP of Snack Marketing for Interstate Bakeries Corp., makers of Hostess products. "Even though a regular Twinkie only has 150 calories -- a fact many consumers don't know -- Twinkie Bites are sure to appeal to families looking for portion control and convenience from one of their favorite snack brands."

Hostess is also introducing 100 Calorie Pack Strawberry Cup Cakes, three strawberry cakes with cream cheese icing and creme filling, as part of the 100 Calorie Pack line extension. Hostess has become a leader in the portion control and 100 Calorie Pack product category with the successful introduction of several varieties of Hostess 100 Calorie Packs, including:

-- Chocolate cup cakes with chocolate icing and creamy filling

-- Carrot cake cup cakes with cream cheese icing and creamy filling

-- Banana muffins with streusel topping

-- Cinnamon coffee cakes with streusel topping

The Hostess 100 Calorie Pack Twinkie Bites and Strawberry Cup Cakes launch will be supported by a national advertising campaign which touts the great taste and satisfying snack experience of Hostess 100 Calorie Packs with the tagline -- "3 Cakes, 100 Calories, Real satisfaction"(TM). The campaign, designed by Bernstein-Rein, includes national print advertising in top women's magazines including People, O, The Oprah Magazine, Better Homes and Gardens and Weight Watchers Magazine.

For more information visit http://www.hostesscakes.com/100.

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R). For more information visit http://www.interstatebakeriescorp.com.


'/>"/>
SOURCE Interstate Bakeries Corporation
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Anti-VEGF drugs for retinal diseases could have serious side effects, scientists caution
2. Anti-VEGF Drugs for Retinal Diseases Could Have Serious Side Effects, Scientists Caution
3. Earlier Vaccination Could Cut Whooping Cough Deaths
4. Opt out system could solve donor organ shortage, says researcher
5. LegalView Reports on Rare Traumatic Brain Injury Condition That Could Cause Complete Paralysis of A Victim
6. End of Daylight Saving Time Could Be Heart-Wrenching
7. Flu Vaccine Could Prevent 357,000 Deaths in Pandemic
8. Researchers find new chemical key that could unlock hundreds of new antibiotics
9. Tests Could Predict Benefit From Cancer Drugs
10. Nurses Present Palin Clothing Line Website ... and Other Ways the Money Could Have Been Spent
11. Sedative Could Be Deadly in People With Seizures
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... ... will be giving viewers the lowdown on sciatica in a new episode of ... that focuses on current events and innovation and investigates each subject in-depth with ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the Christian history of ... Brink” is the creation of published author, William Nowers. Captain Nowers and his ... veteran, he spent thirty years in the Navy. Following his career as a ...
(Date:10/12/2017)... Orleans, LA (PRWEB) , ... October 12, 2017 , ... ... centers in the U.S., announced today its plans to open a flagship location in ... will occupy the former Rooms To Go store next to Office Depot in the ...
(Date:10/12/2017)... Bethesda, MD (PRWEB) , ... October 12, 2017 , ... ... Award of Excellence to Carol Friedman, PhD, FACMI, during the Opening Session of AMIA’s ... 4 – 8. , In honor of Morris F. Collen, a pioneer in the ...
(Date:10/12/2017)... ... October 12, 2017 , ... Dr. Parsa Mohebi, ... a medical article to the newly revamped Cosmetic Town journal section, ... hair transplant procedure known as Follicular Unit Extraction (FUE). , Dr. ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... 2, 2017  Eli Lilly and Company (NYSE: ... the third quarter of 2017 on Tuesday, October 24, ... that day with the investment community and media to ... conference call will begin at 9 a.m. Eastern time. ... live webcast of the conference call through a link ...
(Date:9/28/2017)... Cohen Veterans Bioscience and Early Signal Foundation ... and home sensors for real-time monitoring of patients with ... nonprofit organization focused on disruptive health solutions for rare ... system to record and integrate behavioral, cognitive, physiological and ... ...
(Date:9/23/2017)... Janssen Biotech, Inc. (Janssen) announced today that ... U.S. Food and Drug Administration (FDA) for the Biologics ... treatment of moderately to severely active rheumatoid arthritis (RA). ... needed to further evaluate the safety of sirukumab in ... "We are disappointed ...
Breaking Medicine Technology: