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Cougars Crave Biocap, The Haute Pepper Wrinkle Eraser
Date:9/12/2007

Blairlab's Biocap Dramatically Reduces Facial Lines and Wrinkles

HIGHLANDS, N.J., Sept. 12 /PRNewswire/ -- Fifty really is the new 40. Many of today's sexiest women and men in their 40s and 50s look better than their 20-something counterparts; proving that "cougars" who take care of themselves can look incredibly sexy at any age.

So how are these hotties staying so gorgeous-looking that they keep the attention of handsome himbos and beautiful babes? Biocap, of course. Biocap, from Blairlab, is the secret weapon that's sweeping from New York to Hollywood, and everywhere in between. The New York Post called it "the secret ingredient to a hot face." So what's the difference between Biocap and the slew of creams on the market? Biocap actually works! It is the creme de la creme that has helped turn back the clock for thousands of baby-boomers.

Blairlab discovered that capsaicin, a colorless, odorless, and flavorless phytochemical that puts the "hot" in hot peppers, also gets rid of wrinkles. Clinical tests show that capsaicin, a vasodilator that naturally increases blood flow to the skin and thus plumps up wrinkles, also stimulates the production of fibrillin, a protein associated with the creation of collagen and elastin.

As gentle on the skin as it is powerful, over-the-counter Biocap has become a sure-fire bet for a glowing, radiant complexion. Rich in antioxidants, which reduce the harmful effects of free radicals and protect skin from additional damage, Biocap magically erases crows' feet and laugh lines for a smoother, younger complexion, fewer wrinkles, and fast results without expensive and painful peels, implants or injections.

Stylephiles and A-listers are buzzing about Biocap. In an unpaid testimonial, Manhattan Dermatologist to the stars, Dr. Laurie Polis of SoHo Skin & Laser Dermatology said "I absolutely did see improvement in the tone, texture and clarity of the skin. There was improved hydration and a decrease in wrinkling."

Currently, over 9,000 men and women are using Biocap and extra-strength Biocap XS twice a day. And a re-order and/or referral rate of over 80% strongly suggests Biocap products are working as promised. Biocap is available at fine stores and at http://www.blairlab.com.

For more information, visit http://www.blairlab.com. Media contact: Michael Rossin, 973.744.5800, x204 or mrossin@brandstreetllc.com


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SOURCE Blairlab
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