Avila Beach, CA (PRWEB) July 17, 2013
In preparation for the launch of its new website, the Be Organically Beautiful company has reviewed hundreds of harmful ingredients typically found in mainstream cosmetic and beauty products, as well as natural and organic brands. This company has now created an instant downloadable resource guide at http://www.beorganicallybeautiful.com to assist women in finding clean, safe, and effective beauty and personal care products for themselves and their family that will not compromise their health.
Due to gaping FDA loopholes, manufacturer's of cosmetic, skin care and personal care products can use almost any ingredient in their product, even if they are labeled natural and organic. Ingredients like lead and mercury, coal tar dyes, formaldehyde, petrochemicals derived from petroleum, gasoline, kerosene, and jet fuel, as well as hidden carcinogens. (Ref: FDA 2005, FDA 2000).
The National Institute of Occupational Safety and Health has reported that the fragrance industry uses up to 3000 ingredients, predominantly synthetic, 900 of which were identified as toxic. However, the industry is not required to disclose ingredients in fragrances and perfumes on their labels due to trade secrecy considerations. The FDA supports this non-disclosure on the grounds that "consumers are not adversely affected--and should not be deprived of the enjoyment" of these products. In lieu of this policy, the phrase "and other ingredients" may be used at the end of the ingredient list. http://www.fda.gov/Cosmetics/CosmeticLabelingLabelClaims/CosmeticLabelingManual/ucm126444.htm#clg14
Consumers are increasingly becoming aware of the harmful chemicals found in mainstream beauty products and are seeking healthier alternatives. This is obvious by the sheer number of natural and organic skin care lines that are showing up everywhere, exploding onto the shelves of every department store, health food store and grocery store. Manufactures are scrambling to throw something natural or organic in their products to be able to market them as such. Global demand for organic beauty and personal care products was over $7.6 billion in 2012 and is expected to reach $13.2 billion by 2018. (Ref: Transparency Market Research 2013).
The Be Organically Beautiful company has created an information based website designed to help women get the facts about ingredients being used in today's beauty and personal care products, so that they can make wiser choices. The company has focused its efforts on providing valuable information and recommendations for healthier and safer products.
Aside from the instant downloadable resource guide, this company has created a new social media resource center. The new page available at http://www.facebook.com/BeOrganicallyBeautiful is now the official resource for learning about the latest trends and updates in cosmetic, beauty, skin care and personal care products.
About Be Organically Beautiful.com
The Be Organically Beautiful.com company provides expert advice, tips, techniques, and chemically free product recommendations for safely and effectively treating skin care conditions. This company also provides on-going training and homemade organic skin care recipes through its company newsletter. The Be Organically Beautiful.com website was created in 2013 to inspire, educate, empower and support women on their journey to everlasting health and natural beauty.
Read the full story at http://www.prweb.com/releases/2013/7/prweb10930515.htm.
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