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Corey McPherson Nash Develops Case Statement for Dana-Farber Cancer Institute Capital Campaign
Date:10/2/2007

Dana-Farber Campaign is Largest Hospital Fundraising Effort in New England

History

WATERTOWN, Mass., Oct. 2 /PRNewswire/ -- Corey McPherson Nash (CMN), the branding and design studio, is proud to recognize the successful design and development of the case statement supporting Dana-Farber Cancer Institute's capital campaign. CMN developed the case statement, along with additional branding and design work, to support Dana-Farber's efforts to secure the financial resources necessary to accelerate the pace of discovery, speed the application of scientific knowledge, and expand the Institute's ability to provide its signature total patient care.

"Our $1 billion goal marks the most ambitious capital campaign in the Institute's history," said Susan Paresky, Senior Vice President for Development at Dana-Farber Cancer Institute. "We have already seen a tremendous positive response to the campaign."

Dana-Farber Cancer Institute officially launched the campaign, "Mission Possible: The Dana-Farber Campaign to Conquer Cancer," in January 2007. "The success of the capital campaign for Dana-Farber Cancer Institute is extremely important to the Institute and to Corey McPherson Nash," said Michael McPherson, creative director and partner, CMN. "We worked closely with Dana- Farber to ensure that the visual components of this campaign reflect and reinforce the Institute's mission of saving lives. The results of this campaign will ensure that Dana-Farber continues the rigorous research and treatment to make this possible."

For more than 20 years, CMN has helped clients to enhance their communications with thoughtful branding and design. Visit the CMN website at http://www.cmndesign.com.

About Corey McPherson Nash

Corey McPherson Nash, a national branding and design studio, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Their longstanding commitment to cause related issues has made it the branding firm of choice for a wide range of leading cultural and educational institutions. Widely recognized for its thoughtful design and strategic insights into the critical task of strategic brand iteration and creative development, CMN clients include OXFAM, The Huntington Theater Company, The Pan Mass Challenge, The Dana Farber Cancer Institute, the Museum of Science, Boston, and Children's Hospital Boston. Visit CMN online at http://www.cmndesign.com.


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SOURCE Corey McPherson Nash
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