CHICAGO, Aug. 22 /PRNewswire/ -- Corbett Accel Healthcare Group (CAHG) is proud to announce the promotion of Geoff Melick to Executive Vice President, Interactive Marketing & eInnovation, Corbett Accel Healthcare Group (CAHG). In his new role, Melick will become a member of the Executive Leadership Team of CAHG, and continue as Managing Director of Kinect, a leading digital interactive communications agency. Melick is based in CAHG's Chicago office and will continue to report to Scott D. Cotherman, Chief Executive Officer.
"I am pleased that Geoff will continue to lead our interactive marketing practice and help to accelerate our company's move toward a robust and influential online future," said Mr. Cotherman. "His hard-working, energetic, and enthusiastic approach to this emerging discipline has helped our company to grow significantly. I look forward to Geoff's further contributions to our strategic growth priorities."
This newly-created role will allow Melick to continue to oversee Kinect as a stand-alone business unit of CAHG and the company's center of excellence in digital/interactive communications. Melick will also strive to advance digital/interactive communications and elevate the discipline across all five of the business units of CAHG. Additionally, he will oversee the development and launch of an e-Marketing Brand Stewardship Innovation Center, which will aid in bringing the most advanced technology applications and e-Marketing approaches to CAHG's clients. Finally, Melick will provide executive oversight of the BrandSpan(R) Global Campaign Management Solution, a digital asset management and deployment application.
Melick's career spans over 25 years of pharmaceutical and consumer eMarketing and digital communications practices. During his six years at CAHG, he has been highly instrumental creating eMarketing strategies and using Closed Loop Marketing fundamentals in directing their application with the goal of building effective experiences between clients, their brands and their customers.
Corbett Accel Healthcare Group (http://www.corbettaccel.com) is one of the largest healthcare communications companies in the world and a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com). Corbett Accel business units include Corbett Worldwide Healthcare Communications and Surge Worldwide Healthcare Communications, both of which offer professional healthcare advertising, branding and promotions; Iris Global Clinical Trial Solutions; Kinect, a full-service interactive agency; and Accel Health, a promotional medical education agency.
Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
|SOURCE Corbett Accel Healthcare Group|
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