CHICAGO, Aug. 22 /PRNewswire/ -- Corbett Accel Healthcare Group (CAHG) is proud to announce the promotion of Geoff Melick to Executive Vice President, Interactive Marketing & eInnovation, Corbett Accel Healthcare Group (CAHG). In his new role, Melick will become a member of the Executive Leadership Team of CAHG, and continue as Managing Director of Kinect, a leading digital interactive communications agency. Melick is based in CAHG's Chicago office and will continue to report to Scott D. Cotherman, Chief Executive Officer.
"I am pleased that Geoff will continue to lead our interactive marketing practice and help to accelerate our company's move toward a robust and influential online future," said Mr. Cotherman. "His hard-working, energetic, and enthusiastic approach to this emerging discipline has helped our company to grow significantly. I look forward to Geoff's further contributions to our strategic growth priorities."
This newly-created role will allow Melick to continue to oversee Kinect as a stand-alone business unit of CAHG and the company's center of excellence in digital/interactive communications. Melick will also strive to advance digital/interactive communications and elevate the discipline across all five of the business units of CAHG. Additionally, he will oversee the development and launch of an e-Marketing Brand Stewardship Innovation Center, which will aid in bringing the most advanced technology applications and e-Marketing approaches to CAHG's clients. Finally, Melick will provide executive oversight of the BrandSpan(R) Global Campaign Management Solution, a digital asset management and deployment application.
Melick's career spans over 25 years of pharmaceutical and consumer
eMarketing and digital communications practices. During his six years at
CAHG, he has been highly instrumental creating eMarketing strategies and
using Closed Loop Marketing fundamentals in directing their application
with the goal of building effe
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