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Cookie Magazine and Lord & Taylor Launch 'Cookies for Kids' Cancer' in Support of National Childhood Cancer Awareness Month on September 13th, 2008
Date:9/2/2008

Buy a Cookie, Save a Life

NEW YORK, Sept. 2 /PRNewswire/ -- Cookie Magazine and Lord & Taylor will launch a nationwide initiative on September 13th with "Cookies for Kids' Cancer," to observe National Childhood Cancer Awareness Month. "Cookies for Kids' Cancer" (cookiesforkidscancer.org) is a not-for-profit organization committed to finding new and improved treatments, and ultimately a cure, for pediatric cancer by raising money through the sale of their all-natural chocolate chip cookies and local grass-roots bake sales across the country.

Starting on September 13th, National Pediatric Cancer Awareness Day, the organization's signature all-natural chocolate chip cookies will be available for purchase in the children's department of 46 Lord & Taylor stores, while supplies last. One hundred percent of each delicious $3 treat will go directly to help find a cure.

"Cookie is proud to support 'Cookies for Kids' Cancer' for its first national launch event," says Carolyn Kremins, publisher of Cookie. "We were thrilled to have Lord & Taylor as a partner for this important cause."

"We are delighted to provide Cookie Magazine a launching pad for 'Cookies for Kids' Cancer', says LaVelle Olexa, Lord & Taylor's Senior Vice President, Public Relations. "I cannot think of a better way to support the fight against pediatric cancer and mark National Childhood Cancer Awareness Month."

Cookie is a family lifestyle magazine published by Conde Nast Publications, tailored to the sensibilities of parents with young children. Catering to a mom with a sophisticated lifestyle, it covers fashion, travel, food, health and nutrition, home, and beauty in a modern way, giving moms permission to retain their premotherhood sense of style and adventure. http://www.cookiemag.com. Cookie is a found partner of "Cookies for Kids' Cancer."

Cookies for Kids' Cancer is a recognized 501(c)3 non-profit organization committed to raising urgently needed funds to support research for new and improved therapies for pediatric cancer, the number one disease killer of children in the United States. Through cookies sales and local bake sales, "Cookies for Kids' Cancer provides the inspiration and support for individuals, communities and businesses to become involved in pediatric cancer research.

Lord & Taylor is an upscale specialty department store with 47 stores in nine states and the District of Columbia. Lord & Taylor has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America's oldest department store and one of America's premier retailers.


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SOURCE Cookie Magazine
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