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ConvaTec Launches Versiva(R) XC(R) Campaign and Best Practice Statement
Date:8/7/2009

SKILLMAN, N.J., Aug. 7 /PRNewswire/ -- ConvaTec, a world-leading provider of innovative medical technologies for community and hospital care, today announced the launch of a new campaign and best practice statement supporting Versiva((R)) XC((R)) gelling foam dressing.

Backed up by extensive in vivo and in vitro data, the new campaign shows how healthcare professionals can "Expect More" with Versiva((R)) XC((R)) dressing. The only cover dressing to contain ConvaTec's proprietary Hydrofiber((R)) Technology, Versiva((R)) XC((R)) dressing transforms wounds through its unique gelling action. This action enables dressings containing Hydrofiber((R)) Technology to lock in exudate(1)(a) and its harmful components(2)(a)( )and contour closely to the wound bed,(3)(a) in response to changing wound conditions.

"Because Versiva((R)) XC((R)) is powered by Hydrofiber((R) )Technology, patients and healthcare professionals can expect more healing with this transformational dressing," said Michael Steadman, President of ConvaTec Wound Therapeutics. "Versiva((R)) XC((R)) dressing not only provides cover and comfort, it also creates an optimal moist wound environment that kick starts healing."(4)

Outlining proposed minimum standards for wound care, the Best Practice Statement: Optimizing the use of Versiva((R)) XC((R)) gelling foam dressing was developed by a panel of wound care experts in collaboration with Wounds UK, with financial support from ConvaTec. Selected excerpts will be distributed as a supplement in the August 2009 issues of Ostomy Wound Management and Today's Wound Clinic, and the document also can be downloaded at '/>"/>

SOURCE ConvaTec
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