Navigation Links
Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan
Date:7/12/2013

that they’re well qualified and the content they produce is high quality. Don’t cut corners on this one. You don’t want second-rate content that closes doorways and doesn’t encourage shoppers to come in.”

Top Australian business coach Gollan goes on to provide two essential tips when it comes to content marketing creation:

  •     Make it easy for consumers to like the business. In other words create content they’ll find useful, such as useful tips and advice, amusing anecdotes or simply engaging articles and blog posts.
  •     Optimize content. Remember to add keywords, phrases and localize content where possible. In this way search engines will promote the website further up their page listings and make the business far easier to find online.

A good analogy is to think of each piece of content a company produces as a ‘doorway,’ says Gollan. The more doorways to a business there are the more potential customers will find their way in to buy.

Companies can achieve this by building more pages on their website or by creating a blog where content is regularly updated. Both expand that company’s internet footprint, as do social media marketing channels such as Facebook, YouTube, LinkedIn, Pinterest etc, said Gollan.

He added: “It shouldn’t take long for you to realise that businesses with more effective ‘doorways’ can cream their competition by using the far more successful create-to-publish model - especially if your competition is still only relying on their 10 page website and no or poorly maintained social networking pages. And it shouldn’t take long to notice that difference either.”

In conclusion Gollan says

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Page: 1 2 3

Related medicine news :

1. JCI early table of contents for April 9, 2012
2. JCI early table of contents for May 8, 2012
3. Article Marketing Company Content Writing King Announces Training Of New Graphic Design Artist
4. JCI early table of contents for June 18, 2012
5. Content Writing King Announces Cancellation Of Experimental Video Creation Process For Their Article Marketing Website
6. JCI early table of contents for July 9, 2012
7. JCI early table of contents for July 16, 2012
8. Adolescent sexual behavior tied to motion picture sexual content exposure, says MU researcher
9. JCI early table of contents for Aug. 27, 2012
10. JCI early table of contents for Nov. 1, 2012
11. JCI early table of contents for Nov. 12, 2012
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/18/2014)... WA (PRWEB) September 18, 2014 Kent, ... Lake Meridian Chiropractic are pleased to announce that Dawn Kelly ... 24-year-old clinic. Dr. Saggau looks forward to Ms. Kelly ... and administrative talents will make her a key contributor. ... combination of educational, professional, and personal experiences that will ...
(Date:9/18/2014)... Dr. David A. F. Ellis is a Board ... Facial Plastic and Reconstructive Surgery and a Professor at ... Plastic Surgery. He is recognized around the world ... Dr. Ellis will be presenting on numerous injectable topics. ... techniques and various treatments for complications associated with injectable ...
(Date:9/18/2014)... (PRWEB) September 18, 2014 Alexandria, VA ... announced today that 10 more communities have joined the ... public health department accreditation. The decisions bring the number ... to 54. PHAB is the non-profit organization that administers ... improve and protect the health of the public by ...
(Date:9/18/2014)... -- Exposure to diverse communities may boost infants, social ... different languages in the park or supermarket could help ... who are different from them, researchers found. ... biased against interacting with and learning from people who ... of Chicago psychology professor, said in a university news ...
(Date:9/18/2014)... Sept. 18, 2014 (HealthDay News) -- Older people become ... That,s because the balance of stress hormones during bereavement ... older people who are grieving are more likely to ... found. "During the difficult weeks and months after ... are the most abundant type of white blood cell ...
Breaking Medicine News(10 mins):Health News:Lake Meridian Chiropractic of Kent, WA Announces that Dawn Kelly Has Been Promoted to the Position of Office Manager 2Health News:Dr. David A. F. Ellis Has Been Invited to Speak at a Conference of the American Academy of Facial Plastic and Reconstructive Surgery in Orlando, Florida 2Health News:Ten More Communities Reaping Benefits of National Accreditation 2Health News:Ten More Communities Reaping Benefits of National Accreditation 3Health News:Ten More Communities Reaping Benefits of National Accreditation 4Health News:Study: Exposure to Diversity Might Boost Baby's Social Skills 2Health News:Grief Can Weigh on Immune System in Older Folks, Study Says 2
... Company Invests in New Production Plant,-- Company Expects to Meet Its ... ... or EPS of $.18, CHENGDU, China, July ... a manufacturer and,supplier of modernized traditional Chinese medicine ("TCM") based in,Chengdu, ...
... compliance, INDIANAPOLIS, July 10 Eli Lilly ... support of the Pharmaceutical Research and,Manufacturers of America ... As a part of its support, Lilly will,commit ... new Code in its,interactions with healthcare professionals. Moreover, ...
... July 10 Dr. Senders and Associates,Pediatrics, a ... services, is pleased to announce that Dr. Andrea ... medical background and,patient-focused approach, Dr. Mann promises to ... A Cleveland native, Dr. Mann attended the Hathaway ...
... percent of,physicians rely on multiple sources of information ... a new survey released today by,the Pharmaceutical Research ... of 501 office- and hospital-based physicians, conducted by,KRC ... place the greatest,emphasis on their own clinical knowledge ...
... could limit deaths from heat stroke, study says , , ... air under a football player,s uniform may prevent heat-related ... cool air between a player and his pads reduces ... the findings, which are expected to be presented Thursday ...
... Ideas Online about ,How to Get More for Less, ... WFMI ), the leading natural and organic foods ... to provide,specially-priced product discounts, money-saving coupons and tips, and,budget ... and,natural foods while stretching their food dollar. The Company ...
Cached Medicine News:Health News:Tianyin Pharmaceutical Co., Inc. Completes Production for Earthquake 2Health News:Tianyin Pharmaceutical Co., Inc. Completes Production for Earthquake 3Health News:Tianyin Pharmaceutical Co., Inc. Completes Production for Earthquake 4Health News:Lilly Supports Industry Code on Interactions with Healthcare Professionals 2Health News:Lilly Supports Industry Code on Interactions with Healthcare Professionals 3Health News:Dr. Andrea Mann Joins Dr. Senders and Associates, Pediatrics 2Health News:New Study Shows Physicians Use Numerous Sources to Inform Prescribing Decisions for Patients 2Health News:New Study Shows Physicians Use Numerous Sources to Inform Prescribing Decisions for Patients 3Health News:Cool Air Blown Under Pads May Protect Footballers From Illness 2Health News:Whole Foods Market(R) Launches 'The Real Deal' Program With Budget Recipes, Real Steals and Smart Shopping Advice 2Health News:Whole Foods Market(R) Launches 'The Real Deal' Program With Budget Recipes, Real Steals and Smart Shopping Advice 3
(Date:9/18/2014)... , Sept. 18, 2014 Research and ... Market Monitor : Global Chiral Separation Columns Market" ... chromatography is a technique involving two enantiomers of the ... consisting of a single enantiomer, thus possessing different elution ... such as cellulose. The chiral separation chromatography ...
(Date:9/18/2014)... Sept. 18, 2014  Casen Buswell has a rare vascular ... harden.  His case is one of only 14 known cases ... only hospital in the United States , ... treatment with the dual wave-length laser, is Methodist Children,s Hospital, ... . Using a laser available in South ...
(Date:9/18/2014)... 18, 2014 This BCC Research report discusses the medical ... market growth and size, and opportunities for different devices and ... 2018. Patent analysis in the report focuses on technological trends ... Europe and Japan . ... discuss the global medical device technologies market. - Analyze market ...
Breaking Medicine Technology:Micro Market Monitor: Global Chiral Separation Columns Market 2Methodist Children's Hospital In San Antonio, TX Only Hospital In The U.S. Treating Rare Vascular Condition With Dual Wave-Length Laser 2Medical Devices: Technologies and Global Markets 2Medical Devices: Technologies and Global Markets 3Medical Devices: Technologies and Global Markets 4
... Feb. 17, 2011 ORTHOCON, Inc., a developer of implantable ... drugs to bone, today announced the U.S. launch of its ... Matrix. The HEMA SORB Absorbable Bone ... and absorbable putty that is designed to rapidly stop bleeding ...
... 17, 2011 Carefx Corp. ... announced today that the University of North Carolina ... Plus™, one of many performance improvement dashboards offered ... The performance improvement dashboards are designed to access, track, ...
Cached Medicine Technology:ORTHOCON® Announces U.S. Market Launch of HEMASORB® 2University of North Carolina Hospitals Selects Carefx Business Intelligence Dashboards To Drive Performance Improvement 2University of North Carolina Hospitals Selects Carefx Business Intelligence Dashboards To Drive Performance Improvement 3
The dryer is designed to rapidly dry slides by blowing warm air over the surface of the slides. The slide dryer accommodates two slide racks directly from a stainer and allows the slides to be staine...
PRINCIPLE: The QC-SLIDES™ are specifically designed microscope slides intended to be part of the quality control program to monitor microbiological stains and staining techniques....
... KWIK-QC Slides have a positive and ... sample inoculation. With these slides, perform QC ... ,Laboratories enhance their education and training programs ... and interpretation, all on one slide! KWIK-QC ...
... With 384 Well Plate Capability The ... the original Equalizerexpandable and equal tip spacing, choice ... calibration capabilities. In addition, this model allows you ... for loading and accessing many gels and for ...
Medicine Products: