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Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan
Date:7/12/2013

(PRWEB) July 13, 2013

In his latest tip sheet bulletin titled Content Marketing Is The Way Forward For Fast Small Business Growth, Gollan insists companies these days have to think about creating multiple doorways to drive more leads to their business via content marketing.

There are two main models of content marketing – pay-to-promote and create-to-publish. Many businesses are currently engaged in the former while it is the latter they really need to focus on in order to move forward, he insists.

Pay-to-promote is the field of yellow pages and local newspaper advertising where companies were allocated an agreed space and the publication created their advert for them. The internet has changed the game, of course, with companies now offered a myriad of online marketing opportunities, one of which is content marketing.

Business coach Gollan explains: The control shift changed too from the advertising medium which owned the channel (ie Yellow Pages, local newspapers) to the consumer who could easily do his or her own research via the internet and compare products and companies (thus educating themselves prior to making a purchase). Today consumers find information under what has been termed create-to-publish marketing. They do this by googling or looking at a company’s Facebook or Twitter pages, Pinterest or YouTube.

Established businesses need to spend time themselves or look to bring on new people either internally (staff) or externally (consultants) that can help them with the content creation and publishing of it through all the various channels - blog, social media, press releases etc, says Gollan.

But he warns: “If you employ or contract people to help you with the content creation be sure
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