Navigation Links
Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan
Date:7/12/2013

(PRWEB) July 13, 2013

In his latest tip sheet bulletin titled Content Marketing Is The Way Forward For Fast Small Business Growth, Gollan insists companies these days have to think about creating multiple doorways to drive more leads to their business via content marketing.

There are two main models of content marketing – pay-to-promote and create-to-publish. Many businesses are currently engaged in the former while it is the latter they really need to focus on in order to move forward, he insists.

Pay-to-promote is the field of yellow pages and local newspaper advertising where companies were allocated an agreed space and the publication created their advert for them. The internet has changed the game, of course, with companies now offered a myriad of online marketing opportunities, one of which is content marketing.

Business coach Gollan explains: The control shift changed too from the advertising medium which owned the channel (ie Yellow Pages, local newspapers) to the consumer who could easily do his or her own research via the internet and compare products and companies (thus educating themselves prior to making a purchase). Today consumers find information under what has been termed create-to-publish marketing. They do this by googling or looking at a company’s Facebook or Twitter pages, Pinterest or YouTube.

Established businesses need to spend time themselves or look to bring on new people either internally (staff) or externally (consultants) that can help them with the content creation and publishing of it through all the various channels - blog, social media, press releases etc, says Gollan.

But he warns: “If you employ or contract people to help you with the content creation be sure that they’re well qualified and the content they produce is high quality. Don’t cut corners on this one. You don’t want second-rate content that closes doorways and doesn’t encourage shoppers to come in.”

Top Australian business coach Gollan goes on to provide two essential tips when it comes to content marketing creation:

  •     Make it easy for consumers to like the business. In other words create content they’ll find useful, such as useful tips and advice, amusing anecdotes or simply engaging articles and blog posts.
  •     Optimize content. Remember to add keywords, phrases and localize content where possible. In this way search engines will promote the website further up their page listings and make the business far easier to find online.

A good analogy is to think of each piece of content a company produces as a ‘doorway,’ says Gollan. The more doorways to a business there are the more potential customers will find their way in to buy.

Companies can achieve this by building more pages on their website or by creating a blog where content is regularly updated. Both expand that company’s internet footprint, as do social media marketing channels such as Facebook, YouTube, LinkedIn, Pinterest etc, said Gollan.

He added: “It shouldn’t take long for you to realise that businesses with more effective ‘doorways’ can cream their competition by using the far more successful create-to-publish model - especially if your competition is still only relying on their 10 page website and no or poorly maintained social networking pages. And it shouldn’t take long to notice that difference either.”

In conclusion Gollan says businesses must create content that shoppers find engaging. That means revealing their expertise and passion for their subject matter. That content should also be dispersed as widely as possible online to allow it to be picked up by many potential customers.

Companies still not convinced by the need to focus on create-to-publish content marketing only need check out the major players in their sector. Then they will see how these industry leaders have a presence on most of the major social media channels, as well as plenty of engaging web content combined with a regular blogging schedule.

More succinct and easy-to-administer business coaching tips can be found on Gollan’s website.

Read the full story at http://www.prweb.com/releases/2013/7/prweb10904164.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. JCI early table of contents for April 9, 2012
2. JCI early table of contents for May 8, 2012
3. Article Marketing Company Content Writing King Announces Training Of New Graphic Design Artist
4. JCI early table of contents for June 18, 2012
5. Content Writing King Announces Cancellation Of Experimental Video Creation Process For Their Article Marketing Website
6. JCI early table of contents for July 9, 2012
7. JCI early table of contents for July 16, 2012
8. Adolescent sexual behavior tied to motion picture sexual content exposure, says MU researcher
9. JCI early table of contents for Aug. 27, 2012
10. JCI early table of contents for Nov. 1, 2012
11. JCI early table of contents for Nov. 12, 2012
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/28/2017)... ... 2017 , ... Accreditation Commission for Health Care (ACHC) is ... (HCAOA). This agreement allows HCAOA members to receive special pricing on ACHC’s Home ... University (AU) educational resources that help prepare HCAOA members for ACHC Accreditation. , ...
(Date:4/28/2017)... Clara, CA (PRWEB) , ... April 28, 2017 ... ... is pleased to announce the integration of Microsoft(R) Word(TM) Online(TM), which enables sleep ... user experience, since it streamlines the reporting process and provides a familiar interface ...
(Date:4/28/2017)... ... ... Horizon Blue Cross Blue Shield of New Jersey (BCBSNJ) announced today that ... as “stable.” At the same time, the ratings agency cautioned that the company’s rating ... “capital adequacy” thresholds required for its strong rating. , “Horizon is committed to being ...
(Date:4/28/2017)... ... April 28, 2017 , ... GlycoMark, ... the GlycoMark test throughout the Northeast U.S. , GlycoMark is the only ... The GlycoMark test provides a clinically proven one- to two-week measure of hyperglycemic ...
(Date:4/28/2017)... ... 2017 , ... Ushio America proudly introduces the new ... solution for F32T8 fluorescent lamps on most instant-start and programmed-start electronic ballasts so ... lamps utilize the existing electronic ballast, saving labor and maintenance costs. It’s easy ...
Breaking Medicine News(10 mins):
(Date:4/20/2017)... --  ZappRx, Inc ., a digital health company focused on ... it closed $25 million in Series B funding led by ... Seattle that is part of a ... B round included participation from SR One , who ... (formerly Google Ventures). As part of the financing, ...
(Date:4/20/2017)... , April 20, 2017 Eyevensys, ... the first non-viral gene expression technology that enables the ... eye to address a wide range of ophthalmic diseases, ... and Healthcare products Regulatory Agency (MHRA) to advance its ... ...
(Date:4/19/2017)... - CRH Medical Corporation (TSX: CRH) (NYSE MKT: CRHM) (the "Company"), announces that ... Conference 2017 at the Sheraton Hotel in Toronto, Ontario ... of the Company is scheduled to present on Tuesday, May 2 ... the Chairman of the Board, Tony Holler will also ... For more ...
Breaking Medicine Technology: