Navigation Links
Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan
Date:7/12/2013

(PRWEB) July 13, 2013

In his latest tip sheet bulletin titled Content Marketing Is The Way Forward For Fast Small Business Growth, Gollan insists companies these days have to think about creating multiple doorways to drive more leads to their business via content marketing.

There are two main models of content marketing – pay-to-promote and create-to-publish. Many businesses are currently engaged in the former while it is the latter they really need to focus on in order to move forward, he insists.

Pay-to-promote is the field of yellow pages and local newspaper advertising where companies were allocated an agreed space and the publication created their advert for them. The internet has changed the game, of course, with companies now offered a myriad of online marketing opportunities, one of which is content marketing.

Business coach Gollan explains: The control shift changed too from the advertising medium which owned the channel (ie Yellow Pages, local newspapers) to the consumer who could easily do his or her own research via the internet and compare products and companies (thus educating themselves prior to making a purchase). Today consumers find information under what has been termed create-to-publish marketing. They do this by googling or looking at a company’s Facebook or Twitter pages, Pinterest or YouTube.

Established businesses need to spend time themselves or look to bring on new people either internally (staff) or externally (consultants) that can help them with the content creation and publishing of it through all the various channels - blog, social media, press releases etc, says Gollan.

But he warns: “If you employ or contract people to help you with the content creation be sure
'/>"/>

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Page: 1 2 3

Related medicine news :

1. JCI early table of contents for April 9, 2012
2. JCI early table of contents for May 8, 2012
3. Article Marketing Company Content Writing King Announces Training Of New Graphic Design Artist
4. JCI early table of contents for June 18, 2012
5. Content Writing King Announces Cancellation Of Experimental Video Creation Process For Their Article Marketing Website
6. JCI early table of contents for July 9, 2012
7. JCI early table of contents for July 16, 2012
8. Adolescent sexual behavior tied to motion picture sexual content exposure, says MU researcher
9. JCI early table of contents for Aug. 27, 2012
10. JCI early table of contents for Nov. 1, 2012
11. JCI early table of contents for Nov. 12, 2012
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/24/2015)... Kong (PRWEB) May 25, 2015 Pacific Prime has ... three part report looking at the cost of individual international ... Destinations, Article 2 looks at the cost of health insurance in ... , Focusing on, Hong Kong , ... the UAE , the UK ...
(Date:5/24/2015)... Lake Orion, Clarkston, Metamora, Michigan (PRWEB) May 24, 2015 ... tests, which will allow them to take pressure measurements ... about bladder function. The doctor usually orders it if ... or overactive bladder (OAB). , Women’s Excellence ... that have problems with unwanted urinary leakage or problems ...
(Date:5/24/2015)... 24, 2015 ProPin is a set ... Pro X. Utilize ProPin to pin point locations on a ... , ProPin allows users to choose from 30 simplistic ... With on-screen controls, video editors can easily manipulate ProPin presets ... and mark with absolute ease. , Using ProPin is easy, simply ...
(Date:5/24/2015)... 24, 2015 A report out ... the single best option for avoiding cardiovascular disease is ... level was the single most powerful predictor of death ... as diabetes and family history of premature death -- ... heart and lung fitness. , The Importance of Cardiovascular ...
(Date:5/23/2015)... Diego, CA (PRWEB) May 23, 2015 ... especially small businesses, are finding it increasingly difficult to ... businesses which fail to provide adequate insurance for employees ... for businesses been such an integral part of a ... more affordable healthcare for businesses, Online USA Doctors has ...
Breaking Medicine News(10 mins):Health News:Pacific Prime Releases 2nd Article of Cost of Health Insurance Report 2Health News:Developers at Pixel Film Studios Release ProPin for Final Cut Pro X. 2Health News:Recent Mayo Clinic Studies Help to Highlight the Value of Cardio Testing 2Health News:Recent Mayo Clinic Studies Help to Highlight the Value of Cardio Testing 3Health News:Online USA Doctors Now Offers Cost-Saving Alternative Healthcare for Businesses 2Health News:Online USA Doctors Now Offers Cost-Saving Alternative Healthcare for Businesses 3
... Kathleen Doheny HealthDay Reporter , SATURDAY, March 19 ... to milk as quickly as experts previously have believed. ... just over a third outgrew it within 30 months. ... found a much higher percentage of children outgrowing the allergy ...
... San Diego, Calif., USA Today, during the 89th ... Dental Research, held in conjunction with the 40th Annual ... the 35th Annual Meeting of the Canadian Association for ... oral presentation on a research study titled "Biodegradable Tooth-binding ...
... 18, 2011)--The growing concern surrounding the release of ... in Japan has raised fears of radiation exposure ... plume of radioactivity crossing the Pacific Ocean. To ... American Association of Clinical Endocrinologists (AACE), the American ...
... , FRIDAY, March 18 (HealthDay News) -- Orthodontic retainers, ... build-up of potentially harmful microbes if they aren,t properly cleaned, ... Dental Institute checked the retainers of a group of study ... of yeast called Candida that can cause fungal ...
... of Radiology,s Imaging Network (ACRIN) and the Eastern ... Clinical Trials Cooperative Group members, today announced their ... The groups plan to form an ... organization will include three areas of research emphasis: ...
... FRIDAY, March 18 (HealthDay News) -- Scientists who,ve uncovered the ... to control mosquito-borne diseases such as West Nile virus and ... than 100 proteins in the male sperm of Aedes ... dengue fever -- permanently alter female mosquitoes, tendencies to feed, ...
Cached Medicine News:Health News:Outgrowing Milk Allergy May Take Some Babies Longer Than Expected 2Health News:Outgrowing Milk Allergy May Take Some Babies Longer Than Expected 3Health News:Biodegradable tooth-binding micelles inhibit Streptococcus mutans biofilm growth 2Health News:Radiation risks to health: A joint statement from leading scientific experts 2Health News:Orthodontic Retainers Can Harbor Harmful Microbes 2Health News:Biomarker-driven science at the heart of new ACRIN-ECOG structure 2Health News:Biomarker-driven science at the heart of new ACRIN-ECOG structure 3
(Date:5/22/2015)... 22, 2015 Electrophysiologist Kevin Makati, M.D. ... to Boston, MA to ... Heart Rhythm Society conference. These scientific sessions drew ... the ideas, people and technology that propel their ... hybrid, minimally invasive cardiac operation that combines the ...
(Date:5/22/2015)... KING OF PRUSSIA, Pa. , May 22, 2015 ... CSL Behring its 2015 Corporate Leadership Award as ... science and improving the care of the bleeding disorders community.  ... and Managing Director, CSL Limited, during the NHF Annual Spring ... May 21. "The National Hemophilia Foundation is dedicated ...
(Date:5/22/2015)... BOSTON , May 22, 2015   InspireMD, Inc. ... in stent embolic protection systems ("EPS"), today announced that its ... PARADIGM, lead by principle investigator Prof. Piotr Musialek , ... in Paris, France . PARADIGM, ... pe R cutaneous c A roti D revascularization ...
Breaking Medicine Technology:St. Joseph's Hospital Heart Institute Physician Presents at Heart Rhythm Society 2St. Joseph's Hospital Heart Institute Physician Presents at Heart Rhythm Society 3National Hemophilia Foundation Honors CSL Behring with Corporate Leadership Award 2National Hemophilia Foundation Honors CSL Behring with Corporate Leadership Award 3National Hemophilia Foundation Honors CSL Behring with Corporate Leadership Award 4InspireMD's CGuardTM Highlighted at Clinical Presentation at EuroPCR 2015 Conference 2InspireMD's CGuardTM Highlighted at Clinical Presentation at EuroPCR 2015 Conference 3InspireMD's CGuardTM Highlighted at Clinical Presentation at EuroPCR 2015 Conference 4
... The StatSpin CytoFuge 2 is the ... It's simple, understandable controls and new snap-seal ... before. Samples are processed quickly, silently and ... safety cabinet. Results are consistent: easy to ...
Unique "finger-stick" collection system utilizes a capillary tube for easy blood drawing; no "scooping" necessary. After draining into a microtube, blood is centrifuged and serum or plasma is easily ...
... improved safety and lower cost per test for ... sample prep bottlenecks in the busy clinical lab... ... and quiet centrifuge spins standard 5 mL blood ... produces quality serum or plasma equal to 10-15 ...
Used to provide drainage of urine from the bladder. All-silicone construction provides maximum softness and biocompatibility for enhanced patient comfort. Supplied sterile in peel-open packages. Inte...
Medicine Products: