Navigation Links
Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan

(PRWEB) July 13, 2013

In his latest tip sheet bulletin titled Content Marketing Is The Way Forward For Fast Small Business Growth, Gollan insists companies these days have to think about creating multiple doorways to drive more leads to their business via content marketing.

There are two main models of content marketing – pay-to-promote and create-to-publish. Many businesses are currently engaged in the former while it is the latter they really need to focus on in order to move forward, he insists.

Pay-to-promote is the field of yellow pages and local newspaper advertising where companies were allocated an agreed space and the publication created their advert for them. The internet has changed the game, of course, with companies now offered a myriad of online marketing opportunities, one of which is content marketing.

Business coach Gollan explains: The control shift changed too from the advertising medium which owned the channel (ie Yellow Pages, local newspapers) to the consumer who could easily do his or her own research via the internet and compare products and companies (thus educating themselves prior to making a purchase). Today consumers find information under what has been termed create-to-publish marketing. They do this by googling or looking at a company’s Facebook or Twitter pages, Pinterest or YouTube.

Established businesses need to spend time themselves or look to bring on new people either internally (staff) or externally (consultants) that can help them with the content creation and publishing of it through all the various channels - blog, social media, press releases etc, says Gollan.

But he warns: “If you employ or contract people to help you with the content creation be sure that they’re well qualified and the content they produce is high quality. Don’t cut corners on this one. You don’t want second-rate content that closes doorways and doesn’t encourage shoppers to come in.”

Top Australian business coach Gollan goes on to provide two essential tips when it comes to content marketing creation:

  •     Make it easy for consumers to like the business. In other words create content they’ll find useful, such as useful tips and advice, amusing anecdotes or simply engaging articles and blog posts.
  •     Optimize content. Remember to add keywords, phrases and localize content where possible. In this way search engines will promote the website further up their page listings and make the business far easier to find online.

A good analogy is to think of each piece of content a company produces as a ‘doorway,’ says Gollan. The more doorways to a business there are the more potential customers will find their way in to buy.

Companies can achieve this by building more pages on their website or by creating a blog where content is regularly updated. Both expand that company’s internet footprint, as do social media marketing channels such as Facebook, YouTube, LinkedIn, Pinterest etc, said Gollan.

He added: “It shouldn’t take long for you to realise that businesses with more effective ‘doorways’ can cream their competition by using the far more successful create-to-publish model - especially if your competition is still only relying on their 10 page website and no or poorly maintained social networking pages. And it shouldn’t take long to notice that difference either.”

In conclusion Gollan says businesses must create content that shoppers find engaging. That means revealing their expertise and passion for their subject matter. That content should also be dispersed as widely as possible online to allow it to be picked up by many potential customers.

Companies still not convinced by the need to focus on create-to-publish content marketing only need check out the major players in their sector. Then they will see how these industry leaders have a presence on most of the major social media channels, as well as plenty of engaging web content combined with a regular blogging schedule.

More succinct and easy-to-administer business coaching tips can be found on Gollan’s website.

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. JCI early table of contents for April 9, 2012
2. JCI early table of contents for May 8, 2012
3. Article Marketing Company Content Writing King Announces Training Of New Graphic Design Artist
4. JCI early table of contents for June 18, 2012
5. Content Writing King Announces Cancellation Of Experimental Video Creation Process For Their Article Marketing Website
6. JCI early table of contents for July 9, 2012
7. JCI early table of contents for July 16, 2012
8. Adolescent sexual behavior tied to motion picture sexual content exposure, says MU researcher
9. JCI early table of contents for Aug. 27, 2012
10. JCI early table of contents for Nov. 1, 2012
11. JCI early table of contents for Nov. 12, 2012
Post Your Comments:
(Date:11/30/2015)... ... November 30, 2015 , ... Newly reviewed and approved “NJ ... graduated from Tufts School of Dental Medicine in 1935. His father graduated from ... family being in dentistry as well as their commitment and passion to the Practice ...
(Date:11/30/2015)... ... November 30, 2015 , ... The ... National Poison Data System (NPDS) reveals that in 2014, someone called a poison ... over two million of which were human exposure cases. , The American Association ...
(Date:11/30/2015)... ... , ... Two years ago, Debbie Gregory, the CEO of, found herself ... Meditation (TM). After encouraging a number of veterans to go through the program, ... the talk. , TM is becoming one of the best alternative treatments for Post-Traumatic ...
(Date:11/30/2015)... ... ... The American Society for Clinical Pathology (ASCP) announced today that it has launched ... ASCP shared its “Give a minute. Get tested. Find a cure.” icon and infographic ... tested for HIV. , ASCP has asked members to replace their Facebook, Twitter, or ...
(Date:11/30/2015)... Beach, FL (PRWEB) , ... November 30, 2015 ... ... of Consumer Reports magazine, quoted Michael Hansen, Ph.D., a senior scientist at Consumer ... and even more so for a child’s exposure limits. , The original Nov ...
Breaking Medicine News(10 mins):
(Date:11/30/2015)... REHOVOT, Israel , Nov. 30, 2015 ... focused on acquiring and developing innovative therapies for ear, ... of Keith A. Katkin as chairman of ... Flesher , chief executive officer for OticPharma, Ltd.  "Keith ... As chairman, he will be able to share this ...
(Date:11/29/2015)...  Strengthening its leadership in connected healthcare informatics, ... IntelliSpace Portal 8.0 , the latest edition of ... helps radiologists detect, diagnose and follow-up on treatment of ... North America Annual Meeting (RSNA) in ... the changing demands in radiology that result from an ...
(Date:11/29/2015)... GE Health Cloud 1 was unveiled today at the ... America (RSNA) meeting in Chicago ... ecosystem and its applications will connect radiologists and clinicians to ... – both inside and outside the hospital setting. ... the digital industrial leader, we are betting big on the ...
Breaking Medicine Technology: