Navigation Links
Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan
Date:7/12/2013

(PRWEB) July 13, 2013

In his latest tip sheet bulletin titled Content Marketing Is The Way Forward For Fast Small Business Growth, Gollan insists companies these days have to think about creating multiple doorways to drive more leads to their business via content marketing.

There are two main models of content marketing – pay-to-promote and create-to-publish. Many businesses are currently engaged in the former while it is the latter they really need to focus on in order to move forward, he insists.

Pay-to-promote is the field of yellow pages and local newspaper advertising where companies were allocated an agreed space and the publication created their advert for them. The internet has changed the game, of course, with companies now offered a myriad of online marketing opportunities, one of which is content marketing.

Business coach Gollan explains: The control shift changed too from the advertising medium which owned the channel (ie Yellow Pages, local newspapers) to the consumer who could easily do his or her own research via the internet and compare products and companies (thus educating themselves prior to making a purchase). Today consumers find information under what has been termed create-to-publish marketing. They do this by googling or looking at a company’s Facebook or Twitter pages, Pinterest or YouTube.

Established businesses need to spend time themselves or look to bring on new people either internally (staff) or externally (consultants) that can help them with the content creation and publishing of it through all the various channels - blog, social media, press releases etc, says Gollan.

But he warns: “If you employ or contract people to help you with the content creation be sure that they’re well qualified and the content they produce is high quality. Don’t cut corners on this one. You don’t want second-rate content that closes doorways and doesn’t encourage shoppers to come in.”

Top Australian business coach Gollan goes on to provide two essential tips when it comes to content marketing creation:

  •     Make it easy for consumers to like the business. In other words create content they’ll find useful, such as useful tips and advice, amusing anecdotes or simply engaging articles and blog posts.
  •     Optimize content. Remember to add keywords, phrases and localize content where possible. In this way search engines will promote the website further up their page listings and make the business far easier to find online.

A good analogy is to think of each piece of content a company produces as a ‘doorway,’ says Gollan. The more doorways to a business there are the more potential customers will find their way in to buy.

Companies can achieve this by building more pages on their website or by creating a blog where content is regularly updated. Both expand that company’s internet footprint, as do social media marketing channels such as Facebook, YouTube, LinkedIn, Pinterest etc, said Gollan.

He added: “It shouldn’t take long for you to realise that businesses with more effective ‘doorways’ can cream their competition by using the far more successful create-to-publish model - especially if your competition is still only relying on their 10 page website and no or poorly maintained social networking pages. And it shouldn’t take long to notice that difference either.”

In conclusion Gollan says businesses must create content that shoppers find engaging. That means revealing their expertise and passion for their subject matter. That content should also be dispersed as widely as possible online to allow it to be picked up by many potential customers.

Companies still not convinced by the need to focus on create-to-publish content marketing only need check out the major players in their sector. Then they will see how these industry leaders have a presence on most of the major social media channels, as well as plenty of engaging web content combined with a regular blogging schedule.

More succinct and easy-to-administer business coaching tips can be found on Gollan’s website.

Read the full story at http://www.prweb.com/releases/2013/7/prweb10904164.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. JCI early table of contents for April 9, 2012
2. JCI early table of contents for May 8, 2012
3. Article Marketing Company Content Writing King Announces Training Of New Graphic Design Artist
4. JCI early table of contents for June 18, 2012
5. Content Writing King Announces Cancellation Of Experimental Video Creation Process For Their Article Marketing Website
6. JCI early table of contents for July 9, 2012
7. JCI early table of contents for July 16, 2012
8. Adolescent sexual behavior tied to motion picture sexual content exposure, says MU researcher
9. JCI early table of contents for Aug. 27, 2012
10. JCI early table of contents for Nov. 1, 2012
11. JCI early table of contents for Nov. 12, 2012
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2016)... ... May 26, 2016 , ... American ... chief medical officer of Blue Horizon International (BHI), Brian Mehling, M.D., spoke at ... held during May 5-6, 2016 in Chicago, IL, USA. Dr. Mehling’s presentation was ...
(Date:5/26/2016)... , ... May 26, 2016 , ... ... and products recently hosted the first PowerWave Instructor Certification Course in Stoughton, Massachusetts. ... a group of fitness professional through the 8 hour interactive course to qualify ...
(Date:5/26/2016)... ... May 26, 2016 , ... On May 23rd during ... Water Life Science® and international water advocate, was honored by Ashram, Inc. as the ... ancient Egypt who knelt on the banks of the Nile to fill their red ...
(Date:5/26/2016)... ... May 26, 2016 , ... Workrite ... sales leadership and to further develop their rapidly expanding portfolio of customer and ... with a concentration in Marketing and an M.B.A. with concentration in management from ...
(Date:5/26/2016)... ... , ... May 2016 – Lips may be a central feature on our ... numbers of clients now ask about lip plumping and primping techniques and want tips ... Advanced Dermatology P.C. , The trend is a national one, with 2.4 ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... CHESTERFIELD, Va. , May 25, 2016 /PRNewswire/ ... next-generation sequencing test for wounds and infections. This ... ALL parasites, and select viruses. The test requires ... area. David G. Bostwick ... molecular testing to facilitate wound healing: "We are ...
(Date:5/25/2016)... 2016 ReportsnReports.com adds "Chronic ... that provides an overview on therapeutic pipeline of ... stages, therapeutics assessment by drug target, mechanism of ... type, along with latest updates, and featured news ... involved in the therapeutic development for Chronic Cough ...
(Date:5/24/2016)...   , Study met ... bowel cleansing and superiority in , ... of the ascending colon   ... Norgine B.V. today announced new positive data from the phase ... preparation) versus standard 2 litre PEG with ascorbate. The study met ...
Breaking Medicine Technology: