Navigation Links
Consumers respond to lower calorie beverage options

NEW ORLEANS At Experimental Biology 2009, Dr. Maureen Storey, senior vice president of science policy for the American Beverage Association, today briefed colleagues on her new analysis indicating that consumers of all ages are drinking more lower-calorie beverages than they did several years ago. The data are from the Centers for Disease Control and Prevention's National Health and Nutrition Examination Survey (NHANES) the largest and longest-running national, publicly available source of health and nutrition data in the United States.

"The data show that the American public is taking advantage of the many beverage innovations being developed by the beverage industry, including the introduction of new no- and low-calorie beverages," Dr. Storey said. "This is good news because consumers are beginning to take advantage of lower-calorie beverage options that can help in balancing energy from calories consumed with energy from calories burned through exercise."

Importantly, Dr. Storey's findings indicate that the beverage marketplace works to anticipate and meet consumer expectations and demands through innovation in product offerings. Key findings of Dr. Storey's research are:

  • Consumption of full-calorie soft drinks, milk and 100 percent juice have decreased, compared with her earlier study published in the Journal of the American Dietetic Association in 2006. The largest decreases in consumption of full-calorie carbonated beverages are among young boys, ages 6 11, and women in their 20s and 30s both of which decreased their intake by approximately 42 percent.
  • Consumption of all diet beverages has increased. In fact, consumption of these beverages increases in the 20s and 30s and then surpasses consumption of full-calorie soft drinks among white females during their 40s.
  • Among older women, coffee and tea are important sources of hydration as opposed to soft drinks or juice drinks.
  • In general, whites tend to drink more diet soft drinks than do African Americans or Mexican Americans. African Americans tend to drink more juice drinks than do whites and less milk than other populations.

"Beverages are an important source of hydration for all populations," Storey added. "Making appropriate beverage choices is just as important as eating a balanced diet and getting regular exercise."


Contact: Tracey Halliday
American Beverage Association

Related medicine news :

1. Consumers More Optimistic than Doctors Regarding Future of U.S. Health Care Reform
2. AHRQ and Ad Council Encourage Consumers to Ask Questions and Get More Involved in Their Health Care
3. Study Shows Consumers With High Deductible Health Plans Are More Savvy About Controlling Costs, Improving Health
4. Video: AHRQ And Ad Council Encourage Consumers to Ask Questions and Get More Involved in Their Health Care
5. Pistachio Growers and Processors Announce New Web Site to Inform Consumers, Retailers of Pistachio Brands Not Containing Pistachios From Setton Pistachio of Terra Bella, Inc.
6. Pistachio Growers and Processors Announce New Web Site to Inform Consumers, Retailers of Safe Pistachio Brands
7. New Drug Discount Card Can Save Consumers 70% on Medications
8. Organic Left Standing as the Gold Standard for Consumers Looking to Avoid Food Produced With Synthetic Growth Hormones
9. VIPPS Celebrates 10th Anniversary, Continues to Guide Consumers to Legitimate Internet Pharmacies
10. Innovative Distribution Makes Purafilter2000 #1 for Consumers and Food & Drug Stores
11. Natural & Organic Coupon Site Offers Consumers Real-Time Savings Alerts
Post Your Comments:
(Date:11/24/2015)... ... ... Charitable giving is at its peak during the holidays. In fact, ... the year totalling over $358 billion in 2014. With more than 1.5 million ... individuals who want to “give back” during the holidays. , “With so many charities ...
(Date:11/24/2015)... ... November 24, 2015 , ... The hospitals ... to several aspects of orthopedic care. They have received recognition for excellence from ... orthopedic care. , Becker's Hospital Review selected hospitals for inclusion based on ...
(Date:11/24/2015)... Port Richey, FL (PRWEB) , ... November 24, 2015 , ... ... it deems a growing epidemic as deaths from prescription opioids in the United States ... heroin and cocaine. In 2013 alone, opioids were involved in 37 percent of all ...
(Date:11/24/2015)... ... November 24, 2015 , ... Serenity Point Rehabilitation, a holistic treatment center for ... with some of the staff members at their recovery center. The videos highlight some ... as some of the things that make their recovery program so unique. , “Making ...
(Date:11/24/2015)... (PRWEB) , ... November 24, 2015 , ... ... award at Cleveland University-Kansas City (CU-KC), in Overland Park, Kansas. Benson, ... Chiropractor and University President Carl S. Cleveland III on October 16. , “Katie ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... BOULDER, Colo. , Nov. 24, 2015 /PRNewswire/ ... announced that its Chief Executive Officer, Ron ... Annual Healthcare Conference in New York.  The public ... a webcast on the Array BioPharma website.Event:Piper Jaffray ... OfficerDate:  , Wednesday, December 2, 2015Time:1:30 p.m. Eastern ...
(Date:11/24/2015)... Nueva York , 24 de noviembre de ... del Avery Breathing Pacemaker System, se complace anunciar ... Ph.D. como consultor clínico. ... Foto -   ... Jonzon es un fisiólogo y consultor en neonatología ...
(Date:11/24/2015)... --> --> ... by Product Type (Bone Graft, Bine Graft Substitute, Platelet Rich ... Lumbar Interbody Fusion), End User, and Geography - Global Forecast ... at $1.90 Billion in 2014 and is expected to reach ... the forecast period of 2015 to 2020. Browse ...
Breaking Medicine Technology: