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Consumers Redefine Value in the Recession: Sauna Sales Prove Preventive Health Is an Essential Investment

OVERLAND PARK, Kan., March 23 /PRNewswire/ -- According to the National Bureau of Economic Research, the U.S. has been in recession since December 2007 and nearly half of U.S. residents have cut back on spending. Even the iconic Oprah Winfrey replaced her annual 'Favorite Things' holiday show with a segment called Oprah's Guide to the "Thriftiest Holiday Ever!"

However, the $200 billion health & wellness industry is projected to grow into a trillion dollar trade by 2010. Economic analysts attribute this resilience to the baby boomer generation's unwavering commitment to live longer lives, and to feel young and healthy.

Sunlight Saunas (, the world's leading infrared sauna company, is a remarkable example of the wellness sector's unshakable upward trend. Boasting clinically proven sauna health benefits such as weight loss, detoxification, pain relief and blood pressure reduction, Sunlight Saunas has doubled its revenue over the last 4 years.

The U.S. Bureau of Labor Statistics reports that payroll employment has declined by $2.6 million in the last four months alone. The country's unemployment rate rose to 8.1% in February 2009, a figure unmatched since 1983, which was the worst recession since the Great Depression.

In these tough times, Sunlight Saunas has managed to continue to hire talent, and is looking to increase headcount by 20% in 2009. They have also been able to provide their employees with tuition reimbursement, an in-house executive chef, a specialty coffee bar, a fitness center, infrared sauna use, a day-care center, and happy hour events.

"We are doing well because preventive care has become crucial for middle class baby boomers unsure of their financial future," explains Aaron Zack, CEO of Sunlight Saunas. "With pension cuts and unemployment looming, consumers realize now is the time to invest in their health to avoid more serious problems that might cause financial hardship later in life."

The economic crisis has heightened consumers' awareness that preventive care is essential to reduce future medical costs. Even President Obama has made a pledge to focus on preventive treatment for all American families.

About Sunlight Saunas

The longevity benefits of Sunlight Saunas' infrared sauna will be showcased by Oprah and Dr. Oz on The Oprah Winfrey Show on March 24, 2009. Founded in 1999, Sunlight Saunas produces the superior infrared sauna for detoxification, weight loss, pain relief and heart health.

SOURCE Sunlight Saunas
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