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Consumers Open Up on RealSelf.com About 'Getting Work Done'
Date:10/26/2007

New website allows consumers to share experiences on anti-aging and

personal beauty

SEATTLE, Oct. 26 /PRNewswire/ -- RealSelf.com (http://www.realself.com) today announced the public launch of the first consumer website dedicated to consumer reviews and expert opinions regarding anti-aging products, treatments, and lifestyle choices. On RealSelf.com, consumers engage in an open and honest conversation about important decisions that affect the way they look and feel.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071026/AQF047)

"As consumers search for ways to address the visible signs of aging, they confront a vast range of choices, exaggerated product claims and the social stigma associated with 'getting work done,' " said Tom Seery, president and founder of RealSelf.com. "RealSelf.com helps consumers navigate the anti-aging and personal beauty marketplace by providing access to real-life consumer reviews and answers to important questions from a range of industry experts."

Conversations on RealSelf.com reveal:

-- Hard-to-find consumer insights: RealSelf Consumer Reviews

(http://www.realself.com/reviews) offer real life consumer

assessments of anti-aging solutions from teeth whitening to plastic

surgery, from laser hair removal to wrinkle fillers. Consumers can

gather valuable insights to help them make decisions. "I was ready

to do something about my face wrinkles, but I needed more info than

what I found in pamphlets featuring 20-something models," said Kris

M., who recently authored a review on RealSelf.com. "The real life

experiences described on RealSelf were essential to setting my

expectations about realistic results, potential pain, cost and a lot

more."

-- Expert answers from industry professionals: Medical experts and

beauty professionals join the conversation by participating in

RealSelf Expert Answers (http://www.realself.com/answers). Important

consumer questions related to anti-aging solutions and personal

beauty are answered by leading plastic surgeons, dermatologists,

estheticians and celebrity stylists and make-up artists.

-- Ratings at a glance: The RealSelf Index ranks different treatments

based on the ratings given by RealSelf.com reviewers, making it easy

for consumers to compare options at a glance. Currently topping the

RealSelf Index is tummy tuck surgery, followed by laser hair

removal, facelift surgery and eyelid surgery.

48 million consumers seeking anti-aging results

Over the next year, 48 million consumers in the United States intend to purchase an anti-aging product, according to Focalyst. More broadly, consumer interest in anti-aging products extends deeply into the nutrition, hair care, fitness and cosmetics industries. The mission of RealSelf.com is to provide a trustworthy resource for consumers as they investigate these products and services.

About RealSelf

RealSelf.com (http://www.realself.com) is the leading consumer website for getting informed about the anti-aging and personal beauty marketplace. RealSelf.com features consumer reviews, answers to key questions from industry experts and the RealSelf Index, a ranking of treatments based on the ratings given by RealSelf.com reviewers. RealSelf.com is a privately-held company based in Seattle. Investors include Richard Barton, CEO of Zillow.com and former CEO/founder of Expedia, Bill Gossman, CEO of Revenue Sciences and Nick Hanauer, partner at Second Avenue Partners.


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SOURCE RealSelf.com
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