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Consumers Now Have Access to Pharmacists' OTC Recommendations
Date:8/24/2009

PLAINSBORO, N.J., Aug. 24 /PRNewswire/ -- Consumers overwhelmed by options when considering over-the-counter (OTC) medications can now find out which products are most recommended by pharmacists through Pharmacy & Healthcare Communications' OTC Recommendations Survey. Pharmacy Times summarizes the information, gleaned from thousands of pharmacists in 145 different product categories, on the new website www.OTCguide.net.

Pharmacists play a pivotal role in healthcare and make more than 80 million recommendations every month regarding over-the-counter medications. The Pharmacy Times exclusive annual survey is the most trusted source for pharmacist recommendations. "This the 13(th) year that Pharmacy Times has collected and organized this authoritative guide to the products pharmacist recommend most often," said Tighe Blazier, President of Pharmacy Times. "We're proud to be considered the go-to resource for pharmacists on OTC products, and we're excited about the expansion of the OTC Recommendations Survey to this dynamic new website and to an audience that hasn't previously had access to this information."

Searchable by category and product name, OTCguide.net is the most comprehensive guide of its kind to navigate OTC products available today. "The OTC Survey is of interest not only to the pharmacists on the front lines of patient care, but also to the millions of consumers who consider the many OTC options available to them as they stand in the aisle," Blazier said.

The website and the print edition of the OTC Recommendations Survey include articles focused on why patients turn to OTC, especially in tough economic times, as well as features on how the pharmacist can help patients with smoking cessation and heartburn. The OTC cat
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SOURCE Pharmacy & Healthcare Communications
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